Undergraduate
Vocational School of Technical Sciences
E-Commerce and Marketing Program
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Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
MEP0009 3/0/0 DE 3
Course Goals
The aim of this course is to teach students speaking English about the profession of e-trade and marketing, company presentation, writing electronic messages, sharing information with electronic messages, effective use of the Internet, telephone conversations, business-related information, sales and commercial correspondence and documents, rules to observe in business relations, analysis and use of sample correspondence in which business terms are used, sentence patterns for business connections, development and problem solving, activities and company presentation skills.
Prerequisite(s) None
Corequisite(s) None
Special Requisite(s) Basic English knowledge
Instructor(s) Lecturer Mehmet Altay
Course Assistant(s) None
Schedule Thursday, 09:00-11:45, Online lessons on CATS
Office Hour(s) Friday, 11:00-12:00, CATS Chat Room
Teaching Methods and Techniques The course is planned as Digital Distance Education and will be given in the Spring Semester with 100% Asynchronous and Synchronous enriched digital method and through CATS V3.0 interface.
Principle Sources Business English (Student's Book 1 & Book 2, Teacher's Book, CDs)

by John Taylor, Jeff Zeter - Express Publishing 2011
Other Sources

Essential Grammar in Use Elementary, Raymond Murphy

Fundamentals of English Grammar, Betty Schrampfer Azar

Handouts, games, videos

Online sources

Course Schedules
Week Contents Learning Methods
1. Week Unit 13 – Types of Work Visual and audio presentation, student-centered, eclectic, interactive
2. Week Unit 14 – Getting to Work Visual and audio presentation, student-centered, eclectic, interactive
3. Week Unit 15 – Skills and Qualifications Visual and audio presentation, student-centered, eclectic, interactive
4. Week Book 2 Unit 1 – Product Details Visual and audio presentation, student-centered, eclectic, interactive
5. Week Unit 2 – Selling Products Visual and audio presentation, student-centered, eclectic, interactive
6. Week Unit 3 – Product Problems + (Quiz 1) Visual and audio presentation, student-centered, eclectic, interactive + Short Written Exam
7. Week Unit 4 – Telephoning Visual and audio presentation, student-centered, eclectic, interactive
8. Week Unit 5 – Emails Visual and audio presentation, student-centered, eclectic, interactive
9. Week Unit 6 – Letters Visual and audio presentation, student-centered, eclectic, interactive
10. Week Unit 7 – Faxes Visual and audio presentation, student-centered, eclectic, interactive
11. Week Unit 8 – Types of Meetings + (Quiz 2) Visual and audio presentation, student-centered, eclectic, interactive + Short Written Exam
12. Week Unit 9 – Meeting Etiquette Visual and audio presentation, student-centered, eclectic, interactive
13. Week Unit 10 – Making a Presentation Visual and audio presentation, student-centered, eclectic, interactive
14. Week May 19 The Commemoration of Atatürk, Youth and Sports Day
15. Week Final Exam Written Exam
16. Week
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Quizzes 2 40
Final Exam 1 60


Program Outcomes
PO-1Learning the basic concepts of Electronic Commerce
PO-2To be able to analyze the relationship between Electronic Commerce and Internet correctly
PO-3To fully grasp the legal dimension of Electronic Commerce
Learning Outcomes
LO-1To be able to use the language in the fields of e-commerce, commerce and advertising.
LO-2To be able to use English terminology and expressions.
LO-3To be able to use professional English efficiently.
LO-4To be able to use the Internet and computer effectively.
LO-5To be able to create and present a project in English.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3