The primary goal of the subject is to theoretically study the public relations activity; which is considered as an occupation, an art and a field of science; by reviewing its primary concepts, principles and stages, as well as how it is conducted in both the organizational and non-organizational forms within the context of its duties and responsibilities in an ever changing set of circumstances.
-Lecture and discussion of current events, case studies and videos.
Principle Sources
-Filiz Balta Peltekoğlu, Halka İlişkiler Nedir? Beta Yayıncılık, 2007.
Metin Kazancı, Kamuda ve Özel Sektörede Halkla İlişkiler, Turhan Kitabevi, 2009.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introductory class; the understanding of Public Relation conceptual framework and its importance
Verbal Lecture
2. Week
The historical development process of public relations throughout the world
Verbal Lecture
3. Week
The historical development process of public relations in Turkey
Verbal Lecture
4. Week
The purpose of Public Relations activities
Verbal Lecture
5. Week
Management of Public Relations and Prestige
Verbal Lecture
6. Week
The relationship between Public Relations and Advertising
Verbal Lecture
7. Week
Public Relations and Sponsorship
Verbal Lecture
8. Week
Midterm Exam
Midterm Exam
9. Week
Midterm Exam
Midterm Exam
10. Week
Lobbying and Propaganda in Public Relations
Verbal Lecture
11. Week
Public Relations and Promotion
Verbal Lecture
12. Week
Public Relations and Crisis Management
Verbal Lecture
13. Week
Public Relations and Social Responsibility
Verbal Lecture
14. Week
General Evaluation
Verbal Lecture
15. Week
Final
Final Exam
16. Week
Final
Final Exam
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Quizzes
2
20
Final Exam
1
50
Program Outcomes
PO-1
Demonstrates a basic level of understanding in related disciplines (such as economics, sociology, psychology, quantitative sciences, etc.) that form a foundation for business administration, and makes use of and applies them to the field of business.
PO-2
Applies mathematical, scientific and social knowledge to business problems.
PO-3
Demonstrates a basic level of understanding in business functions and management (such as management, production, marketing, accounting, finance, human resources, behavioural sciences, etc.) and interprets the theoretical arguments focusing on interactions between the actors and the cultures in the field.
PO-4
Determines how to use acquired theoretical and practical knowledge and skills related to business in application and field analysis and applies them.
PO-5
Identifies and evaluates the relations in the field of business; describes the problems and presents analytical solutions through modelling and interpreting (critical thinking).
PO-6
Designs a business process in any functional stage that complies with identified objectives.
PO-7
Develops effective business communication skills (written-verbal/formal-informal).
PO-8
Owns effective working skills individually or on a team in business and multidisciplinary fields.
PO-9
Acts with a sense of professional and ethical responsibility.
PO-10
Improves effective verbal and written communication skills in Turkish, and acquires competence in minimum one foreign language.
Learning Outcomes
LO-1
Express the concepts and principles of Public Relations
LO-2
Define how public relations activities take place in organizational and non-organizational forms.
LO-3
Learn the conceptual aspect of public relations and specift its importance for organizations.
LO-4
Gain knowledge about the international and domestic development processes of public relations and be able to comment about them.
LO-5
Be able to carry out the stages and activities of Public Relations Management.
LO-6
Be able to measure the effectiveness of activities in Public Relations such as sponsorship, lobbying, crisis management, etc.
LO-7
Be able to compare the effectiveness of activities in Public Relations such as sponsorship, lobbying, crisis management, etc.
