Students who learnt the basic marketing concepts in Principles of Marketing course will be able to use the learnt concepts through working on case studies. Students will study real marketing cases in teams and understand how basic marketing concepts are used in practice. Students have the opportunity to practice through thinking and suggesting marketing solutions for real marketing cases. Objective of the course is to contribute marketing problem solving, creative thinking, team working and communication skills of the students.
Prerequisite(s)
Principles of Marketing is suggested.
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
pınar sarp, pınar sarp, pınar sarp
Course Assistant(s)
Schedule
Thursday / 09:00-10:50- BK / Z-01
Office Hour(s)
Asst. Prof. Dr. Çağla ARIKER, Wednesday, 13:00 - 15:00, BK-8-06
Teaching Methods and Techniques
-Case studies.
Principle Sources
-Case studies in Harward Business Review, Marketing Türkiye , etc.
Other Sources
-Newspapers and magazines
Course Schedules
Week
Contents
Learning Methods
1. Week
Case study 1
Class discussions
2. Week
Case study 2
Class discussions
3. Week
Case study 3
Class discussions
4. Week
Case study 4
Class discussions
5. Week
Case study 5
Class discussions
6. Week
Case study 6
Class discussions
7. Week
Case study 7
Class discussions
8. Week
Case study 8
Class discussions
9. Week
Case study 9
Class discussions
10. Week
Case study 10
Class discussions
11. Week
Case study 11
Class discussions
12. Week
Case study 12
Class discussions
13. Week
Case study 13
Class discussions
14. Week
Case study 14
Class discussions
15. Week
Final
Final
16. Week
Final
Final
17. Week
Final
Final
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
10
40
Final Exam
1
60
Program Outcomes
PO-1
Demonstrates a basic level of understanding in related disciplines (such as economics, sociology, psychology, quantitative sciences, etc.) that form a foundation for business administration, and makes use of and applies them to the field of business.
PO-2
Applies mathematical, scientific and social knowledge to business problems.
PO-3
Demonstrates a basic level of understanding in business functions and management (such as management, production, marketing, accounting, finance, human resources, behavioural sciences, etc.) and interprets the theoretical arguments focusing on interactions between the actors and the cultures in the field.
PO-4
Determines how to use acquired theoretical and practical knowledge and skills related to business in application and field analysis and applies them.
PO-5
Identifies and evaluates the relations in the field of business; describes the problems and presents analytical solutions through modelling and interpreting (critical thinking).
PO-6
Designs a business process in any functional stage that complies with identified objectives.
PO-7
Develops effective business communication skills (written-verbal/formal-informal).
PO-8
Owns effective working skills individually or on a team in business and multidisciplinary fields.
PO-9
Acts with a sense of professional and ethical responsibility.
PO-10
Improves effective verbal and written communication skills in Turkish, and acquires competence in minimum one foreign language.
Learning Outcomes
LO-1
Know the use of basic marketing concepts in practice.
LO-2
Have ideas about real marketing implementations.
LO-3
Develop analytical thinking skills and suggest solutions for marketing problems.
LO-4
Develop crative and innovative marketing ideas.
LO-5
Improve marketing presentation, discussion and team working skills.
