Explaining the corporate communication function that will create the corporate reputation of organizations in a dynamic competitive environment apart from their products and services
Introducing the internal and external stakeholders of the organizations and explaining how to establish positive communication with each of them.
Introducing the corporate communication staff and explaining the contribution of all of them
Making a corporate communication plan
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Assist. Prof. Dr. Andaç TOKSOY
Course Assistant(s)
Schedule
Wednesday,09:00-10:50, Basın Ekspres, Z01
Office Hour(s)
Wednesday 12:30-13:00
Teaching Methods and Techniques
- Lecture, class discussion, case study and discussion
Principle Sources
- Akıncı, B. ve Bat, M. ''Kurumsal İletişim'', ( İletişim yayınları, 2015)
- Karsak, B. ''Kurumsal İletişim'' (Beta Yayınları, 2016)
- Sabuncuoğlu, Z ve Gümüş, M. ''Örgütlerde İletişim'' (Arıkan yayınları 2012)
- Ders Notları
Other Sources
- Cornelissen, Joep ''Corporate Communication'' (Sage, 2017)
- Argenti, Paul A. ''Corporate Communication'' (Mc Graw Hill, 2016)
- Van Riel, Cees M.,& Fombrun, Charles, J. ''Essentials of Corporate Communication'' (Routledge, 2007)
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction, Course Description and Basic Concepts
- Lecture, class discussion and case studies
2. Week
Development of corporate communication
- Lecture, class discussion and case studies
3. Week
Stakeholder management and communication
- Lecture, class discussion and case studies
4. Week
Corporate Identity, Branding and Corporate Reputation
- Lecture, class discussion and case studies
5. Week
Communication Strategies
- Lecture, class discussion and case studies
6. Week
Strategic Planning and Campaign Management
- Lecture, class discussion and case studies
7. Week
Social and Digital Media Management and Communication
- Lecture, class discussion and case studies
8. Week
Midterm Exam
Midterm Exam
9. Week
Midterm Exam
Midterm Exam
10. Week
Corporate Relations and Corporate Social Responsibility
- Lecture, class discussion and case studies
11. Week
Relations with Employees
- Lecture, class discussion and case studies
12. Week
Problem Management
- Lecture, class discussion and case studies
13. Week
Crisis Management
- Lecture, class discussion and case studies- Lecture, class discussion and case studies
14. Week
Communication Measurement
- Lecture, class discussion and case studies
15. Week
Final Exam
Final Exam
16. Week
Final Exam
Final Exam
17. Week
Final Exam
Final Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Quizzes
1
10
Final Exam
1
60
Program Outcomes
PO-1
Demonstrates a basic level of understanding in related disciplines (such as economics, sociology, psychology, quantitative sciences, etc.) that form a foundation for business administration, and makes use of and applies them to the field of business.
PO-2
Applies mathematical, scientific and social knowledge to business problems.
PO-3
Demonstrates a basic level of understanding in business functions and management (such as management, production, marketing, accounting, finance, human resources, behavioural sciences, etc.) and interprets the theoretical arguments focusing on interactions between the actors and the cultures in the field.
PO-4
Determines how to use acquired theoretical and practical knowledge and skills related to business in application and field analysis and applies them.
PO-5
Identifies and evaluates the relations in the field of business; describes the problems and presents analytical solutions through modelling and interpreting (critical thinking).
PO-6
Designs a business process in any functional stage that complies with identified objectives.
PO-7
Develops effective business communication skills (written-verbal/formal-informal).
PO-8
Owns effective working skills individually or on a team in business and multidisciplinary fields.
PO-9
Acts with a sense of professional and ethical responsibility.
PO-10
Improves effective verbal and written communication skills in Turkish, and acquires competence in minimum one foreign language.
Learning Outcomes
LO-1
To have general information about corporate communication
LO-2
Understanding the stakeholders with whom corporate communication will be made and their value for the company
LO-3
Learning and internalizing corporate communication elements such as corporate culture, corporate identity, corporate image, corporate reputation
LO-4
Creating social responsibility and ethical awareness
LO-5
Having acquired knowledge and skills in crisis management skills
