The interest in organizing trade fairs is quite strong because these events are considered a very efficient means to obtain visibility in the global market and attract business partners, foreign investments and transfer of know-how for sectoral development. This course aims at providing some guidance on how to prepare, launch and implement a new trade fair, and it suggests frameworks and action lines as possible ways to deal with such a project.
- International Trade Centre. (2012). Basics for Organizing Trade Fairs: A Guide for Developing Countries. Geneva.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
How trade fairs have evolved
- Eclectic, lecturing, discussion
2. Week
How trade fairs have evolved
- Eclectic, lecturing, discussion
3. Week
Different types of exhibitions
- Eclectic, lecturing, discussion
4. Week
Rising and fading of exhibitions
- Eclectic, lecturing, discussion
5. Week
Categories of participants
- Eclectic, lecturing, discussion
6. Week
Motivations of exhibitors and visitors
- Eclectic, lecturing, discussion
7. Week
Is an exhibition the right choice in the “global village”?
- Eclectic, lecturing, discussion
8. Week
Mid-Term Exam
Mid-Term Exam
9. Week
Initiators and driving purposes
- Eclectic, lecturing, discussion
10. Week
Choosing among alternatives
- Eclectic, lecturing, discussion
11. Week
Things to be assessed before planning
- Eclectic, lecturing, discussion
12. Week
Setting objectives and strategy
- Eclectic, lecturing, discussion
13. Week
The building blocks of the organization
- Eclectic, lecturing, discussion
14. Week
The fairground
- Eclectic, lecturing, discussion
15. Week
Final Exam
Final Exam
16. Week
Final Exam
Final Exam
17. Week
Final Exam
Final Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
50
Final Exam
1
50
Program Outcomes
PO-1
Demonstrates a basic level of understanding in related disciplines (such as economics, sociology, psychology, quantitative sciences, etc.) that form a foundation for business administration, and makes use of and applies them to the field of business.
PO-2
Applies mathematical, scientific and social knowledge to business problems.
PO-3
Demonstrates a basic level of understanding in business functions and management (such as management, production, marketing, accounting, finance, human resources, behavioural sciences, etc.) and interprets the theoretical arguments focusing on interactions between the actors and the cultures in the field.
PO-4
Determines how to use acquired theoretical and practical knowledge and skills related to business in application and field analysis and applies them.
PO-5
Identifies and evaluates the relations in the field of business; describes the problems and presents analytical solutions through modelling and interpreting (critical thinking).
PO-6
Designs a business process in any functional stage that complies with identified objectives.
PO-7
Develops effective business communication skills (written-verbal/formal-informal).
PO-8
Owns effective working skills individually or on a team in business and multidisciplinary fields.
PO-9
Acts with a sense of professional and ethical responsibility.
PO-10
Improves effective verbal and written communication skills in English, and acquires competence in minimum one foreign language.
Learning Outcomes
LO-1
Gaining knowledge and awareness about the multi-disciplinary nature of fair management.
LO-2
Learning how to prepare, launch and implement a new trade fair.
LO-3
Learning how to obtain visibility in the global market and attract business partners.
LO-4
Analysing the needs to be taken into account and the step-by-step process to be followed in creating trade fairs.
LO-5
Assessing the outcomes of trade fairs from a wide variety of perspectives.
