This course intends to help students understand the decision making of corporate managers, executives, and their staff, covered with requests and proposals for support of social causes on a daily basis. These requests seem to come from everywhere and everyone for everything: from non-profit organizations, public sector agencies, special interest groups, suppliers, potential investors, stockholders, politicians, even colleagues and board members; for issues ranging from health to public safety to education to community development to protecting animal rights to sustaining the environment. The course aims to teach students how to choose the most appropriate issues, best partners, and highly leveraged initiatives.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Assist. Prof. Dr. Pınar Sarp
Course Assistant(s)
Schedule
Friday, 11:00-13:00, Online CATS Platform
Office Hour(s)
Zeki TOY, Friday, 14:00-16:00, Online CATS Platform, by making an appointment: z.toy@iku.edu.tr
Teaching Methods and Techniques
- Eclectic, lecturing, discussion
Principle Sources
- Kotler, P., Lee, N. (2005). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. New Jersey: Wiley & Sons, Inc.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
The Case for Doing at Least Some Good
- Eclectic, lecturing, discussion
2. Week
The Case for Doing at Least Some Good
- Eclectic, lecturing, discussion
3. Week
Corporate Social Initiatives: Six Options for Doing Good
- Eclectic, lecturing, discussion
4. Week
Corporate Social Initiatives: Six Options for Doing Good
- Eclectic, lecturing, discussion
5. Week
Corporate Cause Promotions: Increasing Awareness and Concern for Social Causes
- Eclectic, lecturing, discussion
6. Week
Corporate Cause Promotions: Increasing Awareness and Concern for Social Causes
- Eclectic, lecturing, discussion
7. Week
Cause-Related Marketing: Making Contributions to Causes Based on Product Sales
- Eclectic, lecturing, discussion
8. Week
Mid-Term Exam
Mid-Term Exam
9. Week
Cause-Related Marketing: Making Contributions to Causes Based on Product Sales
- Eclectic, lecturing, discussion
10. Week
Corporate Social Marketing: Supporting Behavior Change Campaigns
- Eclectic, lecturing, discussion
11. Week
Corporate Social Marketing: Supporting Behavior Change Campaigns
- Eclectic, lecturing, discussion
12. Week
Corporate Philanthropy: Making a Direct Contribution to a Cause
- Eclectic, lecturing, discussion
13. Week
Corporate Philanthropy: Making a Direct Contribution to a Cause
- Eclectic, lecturing, discussion
14. Week
A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations
- Eclectic, lecturing, discussion
15. Week
Final Exam
Final Exam
16. Week
Final Exam
Final Exam
17. Week
Final Exam
Final Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Quizzes
1
10
Final Exam
1
50
Program Outcomes
PO-1
Demonstrates a basic level of understanding in related disciplines (such as economics, sociology, psychology, quantitative sciences, etc.) that form a foundation for business administration, and makes use of and applies them to the field of business.
PO-2
Applies mathematical, scientific and social knowledge to business problems.
PO-3
Demonstrates a basic level of understanding in business functions and management (such as management, production, marketing, accounting, finance, human resources, behavioural sciences, etc.) and interprets the theoretical arguments focusing on interactions between the actors and the cultures in the field.
PO-4
Determines how to use acquired theoretical and practical knowledge and skills related to business in application and field analysis and applies them.
PO-5
Identifies and evaluates the relations in the field of business; describes the problems and presents analytical solutions through modelling and interpreting (critical thinking).
PO-6
Designs a business process in any functional stage that complies with identified objectives.
PO-7
Develops effective business communication skills (written-verbal/formal-informal).
PO-8
Owns effective working skills individually or on a team in business and multidisciplinary fields.
PO-9
Acts with a sense of professional and ethical responsibility.
PO-10
Improves effective verbal and written communication skills in English, and acquires competence in minimum one foreign language.
Learning Outcomes
LO-1
Students can define corporate social responsibility.
LO-2
Students understand the role and importance of corporate social responsibility for corporations.
LO-3
Students learn how corporate social responsibility is practised in various organisations.
LO-4
Students can identify examples of corporate social responsibility among business practices.
LO-5
Students can discuss the controversies and ethical issues related to corporate social responsibility.
