- The purpose of this course is to introduce the students to the world of retailing from a managerial view. The elements that comprise the retail mix, including: Types of retailers, multichannel retailing, consumer buying behaviour, retail marketing strategies, selecting retail site locations, merchandizing, pricing, store layout will be within the scope of this course to be studied.
Prerequisite(s)
Principles of Marketing and/or Marketing Management recommended
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Professor Serdar Durmuşoğlu
Course Assistant(s)
None
Schedule
Monday, 15:00-17:50, BK-Z01
Office Hour(s)
Thursday,10.00-12.00, BK/8/7
Teaching Methods and Techniques
- Lectures with the aid of power point slides prepared by the instructor, class discussions, case studies
Principle Sources
- Berman, Berry & Evans, Joel R., ''Retail Management'' ( Pearson, 2013)
Other Sources
- Levy, M. & Weitz, Barton A. ''Retailing Management'' (Mc Graw Hill, 2012)
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to retailing
Lecture, examples, class discussions
2. Week
Retailing in the World and Turkey
Lecture, examples, class discussions
3. Week
Types of retailers
Lecture, examples, class discussions
4. Week
Multi-channel retailing
Lecture, examples, class discussions
5. Week
Strategic marketing planning and retailing and Location Selection
Lecture, examples, class discussions
6. Week
IS management and supply chain management in retailing
Lecture, examples, class discussions
7. Week
Customer relationship management in retailing
Lecture, examples, class discussions
8. Week
Store management 1: Human resources management
Lecture, examples, class discussions
9. Week
Store management 2:Merchandise management
Lecture, examples, class discussions
10. Week
Store management 3: Store layout and store atmospherics
Lecture, examples, class discussions
11. Week
Student presentations
Student presentations and discussions
12. Week
Student presentations
Student presentations and discussions
13. Week
Student presentations
Student presentations and discussions
14. Week
Student presentations
Student presentations and discussions
15. Week
Final exam week
Final
16. Week
Final exam week
Final
17. Week
Final exam week
Final
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
1
40
Final Exam
1
60
Program Outcomes
PO-1
Demonstrates a basic level of understanding in related disciplines (such as economics, sociology, psychology, quantitative sciences, etc.) that form a foundation for business administration, and makes use of and applies them to the field of business.
PO-2
Applies mathematical, scientific and social knowledge to business problems.
PO-3
Demonstrates a basic level of understanding in business functions and management (such as management, production, marketing, accounting, finance, human resources, behavioural sciences, etc.) and interprets the theoretical arguments focusing on interactions between the actors and the cultures in the field.
PO-4
Determines how to use acquired theoretical and practical knowledge and skills related to business in application and field analysis and applies them.
PO-5
Identifies and evaluates the relations in the field of business; describes the problems and presents analytical solutions through modelling and interpreting (critical thinking).
PO-6
Designs a business process in any functional stage that complies with identified objectives.
PO-7
Develops effective business communication skills (written-verbal/formal-informal).
PO-8
Owns effective working skills individually or on a team in business and multidisciplinary fields.
PO-9
Acts with a sense of professional and ethical responsibility.
PO-10
Improves effective verbal and written communication skills in English, and acquires competence in minimum one foreign language.
Learning Outcomes
LO-1
Learning the retailer types
LO-2
Having knowledge about the multi-channel retailing and the Internet retailing
LO-3
Examination of finance, purchasing and HRM in retailing
LO-4
Learning critical factors for the location selection
LO-5
Examining the IS, suuply chain management and CRM with a special emphasize on the importance of technology in retailing
LO-6
Planning the marketing mix elements in retailing business.
