Within the scope of the course, the concept of influencer (influencer), which is widely used in marketing in the last period with billions of dollars in revenue every year with the effect of social media, what it means to be an influencer, the effects of influencers on brands, how the influence of others can be used to create a strong and profitable brand will be examined.
For Business-Influencer Detection-Review-Examination of potential influencers, Profile review, relevance to the brand
lecture
11. Week
For Business-Influencer Detection-Review-Examination of potential influencers, Profile review, brand relevance review-Micro/nano influencers participation as a guest in the course
lecture
12. Week
How to Become a Successful Social Media Influencer? Being a Phenomenon
lecture,project presentation
13. Week
Famous Blogger Guest Participation in Social Media-E-Mail Marketing-Blogging-Field
lecture,project presentation
14. Week
Youtube marketing, Examining successful and unsuccessful marketing studies with Youtuber Examples-Guest Participant
lecture,project presentation
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
1
20
Project(s)
1
30
Final Exam
1
50
Program Outcomes
PO-1
OP-1. Comprehends both theoretical and applied subjects in international trade at the advanced level, and uses his/her knowledge when necessary.
PO-2
OP-2. Analyses basic concepts and data related to International Trade and Economics by scientific methods, interprets those with analytically, and evaluates those with regard to economic issues.
PO-3
OP-3. Express his/her thoughts, comments and evaluations related to International Trade discipline both in written and oral forms.
PO-4
OP-4. Defines current problems, and proposes solutions which are supported by evidence and research based quantitative and qualitative data.
PO-5
OP-5. Inspects how public and private sector enterprises engaged in trade activities operates in practice, and evaluates the continuities and the dynamism in these sectors.
PO-6
OP-6. Defines and tracks local, regional (such as European Union or Middle East) and global issues from the point of political economics, and relates these issues to each other.
PO-7
OP-7. Possesses sufficient knowledge in other disciplines related to International Trade (such as Economics, Finance, International Business and Law), and reports this information.
PO-8
OP-8. Follows publications and research in International Trade, Globalisation and Financial Systems in the English language, and communicates with his/her colleagues internationally.
PO-9
OP-9. Uses a second language (Russian, Chinese, etc.) at the intermediate level.
PO-10
OP-10. Possesses ethical principles and scientific values in collection, interpretation and release of data.
Learning Outcomes
LO-1
Understanding the concept of influencer.
LO-2
How to run a social media marketing campaign using social media influencers
LO-3
Choosing the right influencer to reach the target market
LO-4
How to contact and build relationships with influencers
LO-5
Methods to accurately measure the impact of your own brand and the people you might want (brand-influencer relationship)
LO-6
Discussion of WOM, Viral, BUZZ marketing concepts
LO-7
Understanding the reasons for the transition from traditional marketing to new generation marketing
LO-8
Reinforcing the topics with case studies and guest participants
