To learn basic concepts about communication and communication process and to have detailed knowledge about marketing communication, brand communication, digital communication practices.
Prerequisite(s)
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Corequisite(s)
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Special Requisite(s)
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Instructor(s)
Lecturer Sevilcan Çelik
Course Assistant(s)
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Schedule
Wednesday, 11.00-13.00, Cats Meetings
Office Hour(s)
Cats Meetings
Teaching Methods and Techniques
** It was planned as formal, but after the developments in the pandemic process, it was decided to continue the course with the Digital Distance Education method within the framework of the recommendations of YÖK. The theoretical part of the course will be supported by sectoral E-Webinars that will be given in the Spring Semester with 100% Asynchronous and Synchronous enriched digital method and CATs V3.0 interface. Those that can be given from the Applied parts of the course will also be given by Digital Distance Education method, according to the developments experienced during the pandemic process of the applications that cannot be given, in the last semester in the Spring Semester, via the CATs V3.0 system, with the optional appointment method and alternately watched hybrid method.
Principle Sources
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Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction Course; Definition and Meaning of Communication Concept
Oral presentation, presentation
2. Week
Historical Development Process of Communication Concept
Oral presentation, presentation
3. Week
Types of Communication
Oral presentation, presentation
4. Week
Communication Models
Oral presentation, presentation
5. Week
Roads of Communication, Obstacles and Problems
Oral presentation, presentation
6. Week
Organizational Communication Process
Oral presentation, presentation
7. Week
Information Technologies in Communication
Oral presentation, presentation
8. Week
Midterm
9. Week
Effective communication
Oral presentation, presentation
10. Week
Conflict Management in Effective Communication
Oral presentation, presentation
11. Week
Efficiency and Empathy in Interpersonal Communication
Oral presentation, presentation
12. Week
Marketing Communication
Oral presentation, presentation
13. Week
Public Relations in Communication
Oral presentation, presentation
14. Week
Customer Relationship Management in Communication
Oral presentation, presentation
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Optician has a basic level of theoretical knowledge in the field
PO-2
They describes terms related to Opticianry field
PO-3
They will have a basic level of practical knowledge in Opticianry field
PO-4
They define problems when faced with an unexpected situation in line with the information obtained from the device.
PO-5
Detects problems and looks for solutions in their field
PO-6
Optician, using the basic knowledge of a given task is executed independently owned.
PO-7
Lifelong learning awareness, identify learning requirements and access to information resources.
PO-8
Inform individuals and organizations about the use of technological knowledge and skills they possess in the relevant issues, share their suggestions for solutions to problems orally and in writing.
PO-9
An optician, use the acquired knowledge and skills at a basic level, he served as a member of the team to face any problem.
PO-10
Personal and public health have sufficient awareness of safety and environmental protection will be aware of the risks that threaten the environment, warned the environmental and human health protection.
