Discussing basic marketing concepts such as macro environmental factors affecting international marketing strategies, marketing research, market segmentation, target marketing positioning from the perspective of international marketing and marketing strategies.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer MELİSSA ELİF GÜZEY
Course Assistant(s)
Schedule
THURSDAY, 09:00-10:50, 4B05, İNCİRLİ CAMPUS
Office Hour(s)
THURSDAY, 09:00-10:50, 4B05, İNCİRLİ CAMPUS
Teaching Methods and Techniques
-Lecture
-Presentation
-Discussion
Principle Sources
-Özcan, M. (2008). International marketing. Turkmen Bookstore.
International Marketing Mix and Management, Ekin Kitabevi Publications, Prof. Dr. Omer Akat.
Other Sources
-
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to International Marketing
Lecture, Presentation
2. Week
Introduction to International Marketing and Some Basic Concepts
Lecture, Presentation
3. Week
International Marketing Research
Lecture, Presentation
4. Week
Market Segmentation and Target Market Selection in International Marketing
Lecture, Presentation
5. Week
International Marketing Strategies, examination of Porter Generic Strategies
Lecture, Presentation
6. Week
Pricing in International Marketing (4P'S of Marketing Mix)
Lecture, Presentation
7. Week
Distribution Channels in International Marketing (4P's Marketing Mix)
Lecture, Presentation
8. Week
Midterm
Midterm week
9. Week
Promotion Methods in International Marketing-Advertising
Lecture, Presentation
10. Week
Promotion Methods in International Marketing-Personal Selling and Others
Lecture, Presentation
11. Week
Import/Export Transactions and Management-1
Lecture, Presentation
12. Week
Import/Export Transactions and Management-2
Lecture, Presentation
13. Week
International Marketing in the Digital Age, Leadership in International Marketing
Lecture, Presentation
14. Week
International Marketing, Ethics and Corporate Social Responsibility in the Digital Age
Lecture, Presentation
15. Week
Final Week
Final
16. Week
Final Week
Final
17. Week
Final Week
Final
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Attendance
1
10
Final Exam
1
50
Program Outcomes
PO-1
PO 1. To have knowledge about logistics operations and the basic legislation
PO-2
PO 2. To have knowledge about the politics, corporations and the developments in logistics.
PO-3
PO 3. To have knowledge about the economical life and the basic features of the enterprises that take place in logistics sector.
PO-4
PO 4. To have knowledge about the documents that are used in logistics and how to prepare them.
PO-5
PO 5. To have knowledge about the new marketing and sales techniques and the principles of opening to new markets.
PO-6
PO 6. To have knowledge and consciousness about the job security, worker health and environment protection in logistics sector.
PO-7
PO 7. To have knowledge and consciousness about the basic legal attainments, social responsibility, ethics and social security rights in logistics.
PO-8
PO 8. To be involved in communication network in logistics sector and follow the developments.
PO-9
PO 9. To have the ability to analyse complicated problems through the applied education in logistics and to have well rounded point of view.
PO-10
PO 10. To have the ability to use theoretical methods that are learned in planning and decision making.
PO-11
Po 11. To have the ability to comment and evaluate the classical and current theories by taking into account the developments in logistics and supply chain areas.
PO-12
PO 12. To have the basic knowledge about foreign trade and customs legislation
PO-13
PO 13. To have knowledge about relationship between foreign trade and logistics management.
PO-14
PO 14. To have basic knowledge in at least one foreign language
Learning Outcomes
LO-1
To teach Global Marketing strategies
LO-2
To learn how the marketing mix is structured in an international context
