Understanding the basis of marketing, marketing concepts, internal and external factors that affect marketing decision, strategic marketing planning, purchasing behavior and purchasing decisions of consumers, market segmentation, target market selection and marketing mix.
Prerequisite(s)
-
Corequisite(s)
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Dr. Emine ANIK
Course Assistant(s)
-
Schedule
Monday 13:30, 4A01,, incirli campus
Office Hour(s)
Monday, 3A05 ,incirli campus
Teaching Methods and Techniques
Principle Sources
Hasan Özgür Yarmalı “Lojistikte Pazarlama” Nobel Akademik Yayıncılık Eğitim Danışmanlık Tic. LTD. ŞTİ. Mayıs 2012
Doç. Dr. Yıldıray Kızgın “Lojistik Ders Notları” Muğla Sıtkı Koçman Üniversitesi
Prof. Dr. Mehmet Marangoz “Pazarlama Yönetimi” Beta Basım A.Ş. Temmuz 2017 İstanbul
Kayabaşı, A. (2010). Elektronik (online) alışverişte lojistik faaliyetlere yönelik müşteri şikayetlerinin analizi ve bir alan araştırması. İşletme Araştırmaları Dergisi, 2(2), 21-42.
Karadeniz, M. (2008). Bir Lojistik ve Pazarlama Yönetimi Olarak CALS (Sürekli Tedarik, Ömür Boyu Destek) Stratejisi. Deniz Bilimleri ve Mühendisliği Dergisi, 4(1).
Other Sources
Digital Journals and Articles
Course Schedules
Week
Contents
Learning Methods
1. Week
Marketing, Sales and Logistics History, Importance and Purpose
Lecture, presentation
2. Week
Competition and Competitor Analysis, Marketing Management and Marketing Planning
Lecture, presentation, case study
3. Week
Competition and Competitor Analysis, Marketing Management and Marketing Planning
Lecture, presentation, case study
4. Week
Markets, Market Measurement and Target Market Selection
Lecture, presentation, case study
5. Week
Markets, Market Measurement and Target Market Selection
Lecture, presentation, case study
6. Week
Growing strategies, marketing research
Lecture, presentation, case study
7. Week
Marketing mix
Lecture, presentation, case study
8. Week
Midterm exam
Midterm exam
9. Week
Distribution Channels and Logistics Management in Marketing
Lecture, presentation, case study
10. Week
Distribution Channels and Logistics Management in Marketing
Lecture, presentation, case study
11. Week
Supply Chain Management: Marketing and Distribution
Lecture, presentation, case study
12. Week
Logistics Concepts and Logistics Strategies
Lecture, presentation, case study
13. Week
Transport Decisions, Material and Warehouse Management, packaging and handling, customs clearance
Lecture, presentation, case study
14. Week
international marketing strategies
Lecture, presentation, case study
15. Week
Final Exam
Final Exam
16. Week
Final Exam
Final Exam
17. Week
Final Exam
Final Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
PO 1. To have knowledge about logistics operations and the basic legislation
PO-2
PO 2. To have knowledge about the politics, corporations and the developments in logistics.
PO-3
PO 3. To have knowledge about the economical life and the basic features of the enterprises that take place in logistics sector.
PO-4
PO 4. To have knowledge about the documents that are used in logistics and how to prepare them.
PO-5
PO 5. To have knowledge about the new marketing and sales techniques and the principles of opening to new markets.
PO-6
PO 6. To have knowledge and consciousness about the job security, worker health and environment protection in logistics sector.
PO-7
PO 7. To have knowledge and consciousness about the basic legal attainments, social responsibility, ethics and social security rights in logistics.
PO-8
PO 8. To be involved in communication network in logistics sector and follow the developments.
PO-9
PO 9. To have the ability to analyse complicated problems through the applied education in logistics and to have well rounded point of view.
PO-10
PO 10. To have the ability to use theoretical methods that are learned in planning and decision making.
PO-11
Po 11. To have the ability to comment and evaluate the classical and current theories by taking into account the developments in logistics and supply chain areas.
PO-12
PO 12. To have the basic knowledge about foreign trade and customs legislation
PO-13
PO 13. To have knowledge about relationship between foreign trade and logistics management.
PO-14
PO 14. To have basic knowledge in at least one foreign language
Learning Outcomes
LO-1
Marketing, Sales and Logistics History, Understanding the Importance and Purpose,
LO-2
Understanding the basic marketing knowledge such as Marketing Management and Marketing Planning, Marketing in Marketing, Market Measurement and Target Market Selection, Marketing Mix Elements,
LO-3
Marketing Channels and Logistics Management, Supply Chain Management: Marketing and Distribution
LO-4
To analyze the basic logistics knowledge with marketing knowledge,
LO-5
Logistics Concepts and Logistics Strategies, International Logistics and international markets to learn the strategies.
