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Course Schedules |
Week |
Contents |
Learning Methods |
1. Week |
Activity concept, scope and features |
Visual and Audio Lecture. Question Answer Method |
2. Week |
Activity Tourism |
Visual and Audio Lecture. Question Answer Method |
3. Week |
Management and Coordination of Events |
Visual and Audio Lecture. Question Answer Method |
4. Week |
Event Marketing |
Visual and Audio Lecture. Question Answer Method |
5. Week |
Brand and Brand Communication Concepts |
Visual and Audio Lecture. Question Answer Method |
6. Week |
Market Analysis |
Visual and Audio Lecture. Question Answer Method |
7. Week |
Midterm |
|
8. Week |
Segmentation |
Visual and Audio Lecture. Question Answer Method |
9. Week |
Positioning |
Visual and Audio Lecture. Question Answer Method |
10. Week |
Brand Identity and Personality |
Visual and Audio Lecture. Question Answer Method |
11. Week |
Brand Architecture |
Visual and Audio Lecture. Question Answer Method |
12. Week |
Brand Communication and Efficiency in Tourism Sector |
Visual and Audio Lecture. Question Answer Method |
13. Week |
Sample Application |
Visual and Audio Lecture. Question Answer Method |
14. Week |
Sample Application |
Visual and Audio Lecture. Question Answer Method |
15. Week |
Final Exam |
|
16. Week |
Final Exam |
|
17. Week |
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Program Outcomes |
PO-1 | Communicating with the Guest | PO-2 | Making Accommodation Services in Professional Foreign Language and Providing Information to Guests. | PO-3 | Managing Human Resources, Introducing Professional Ethics, Explaining the Principles of Hotel Management | PO-4 | Explaining Basic Travel-Tourism Concepts, Introducing Tourism's Impact on Economy | PO-5 | Guiding in the execution of the front office services, guest check in / check out the process, to carry out transactions, to carry out the transfer operations, to carry out the reporting operations | PO-6 | Fulfilling the Obligations Regarding Tourism Legislation, Making Correspondence with the Ministry | PO-7 | Preparing the floor for floor services, floor control, cleaning services in housekeeping
| PO-8 | Introducing the Coastal Region of Turkey, to promote Turkey's Central Regions | PO-9 | Understanding Marketing in Tourism | PO-10 | Applying Quality Management Systems, Developing Yourself Using IT Facilities | PO-11 | First aid to the patient / injured in emergencies |
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Learning Outcomes |
LO-1 | Understanding the concept of activity
| LO-2 | Events can be managed | LO-3 | Organizing events in the tourism sector | LO-4 | Understanding of brand concept | LO-5 | Relation of tourism and brand concept |
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