Marketing, traditional marketing approach, modern marketing concept, market and market criteria, product, marketing agencies, export (export) marketing, export marketing factors that affect foreign market research, marketing strategy, identification, selection of distribution channels, sales and promotion activities, marketing strategy and policies, target market, marketing mix, international market research methods, and criteria for selection of the external market, the market determination of appropriate strategies and policies.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Lecturer Dr. Gökhan Kırbaç
Course Assistant(s)
Schedule
Monday, 11:00 12:45 1A-01 Incirli Campus
Office Hour(s)
Monday, 12:45 13:00 1A-01 Incirli Campus
Teaching Methods and Techniques
-Lecture
Principle Sources
-
Pazarlama, Türkmen Kitabevi, 2008
Murat Özcan
Other Sources
-
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to Marketing
Visual and Auditory Skills
2. Week
Introduction to Distribution Channels
Visual and Auditory Skills
3. Week
Traditional Marketing Approach
Visual and Auditory Skills
4. Week
Modern Marketing Concept
Visual and Auditory Skills
5. Week
What is Market
Visual and Auditory Skills
6. Week
What are the Marketing Criteria
Visual and Auditory Skills
7. Week
marketing Institutions
Visual and Auditory Skills
8. Week
Market Research
Visual and Auditory Skills
9. Week
Midterm exam
Exam
10. Week
Choice of Distribution Channels
Visual and Auditory Skills
11. Week
Foreign Market Approach
Visual and Auditory Skills
12. Week
Internal Market Strategy
Visual and Auditory Skills
13. Week
marketing Policies
Visual and Auditory Skills
14. Week
Understanding and Selecting Target Markets
Visual and Auditory Skills
15. Week
Final Exam
Final Exam
16. Week
Final Exam
Final Exam
17. Week
Final Exam
Final Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Having basic business and economic information
PO-2
Having information on civil aviation
PO-3
To have basic knowledge in the field of Accounting
PO-4
To have knowledge of transport systems and combined transport
PO-5
Storage, inventory management, having information
PO-6
To have knowledge of basic law
PO-7
Knowledge in the field of supply chain
PO-8
Certifications to know the basic issues in the field of
PO-9
Effective and proper use of Turkish
PO-10
History of Turkish Republic to have a basic knowledge about
PO-11
Effective use of foreign language
Learning Outcomes
LO-1
To have a basic understanding of marketing
LO-2
To have basic knowledge about the distribution channels
