Marketing, traditional marketing approach, modern marketing concept, market and market criteria, product, marketing agencies, export (export) marketing, export marketing factors that affect foreign market research, marketing strategy, identification, selection of distribution channels, sales and promotion activities, marketing strategy and policies, target market, marketing mix, international market research methods, and criteria for selection of the external market, the market determination of appropriate strategies and policies.
Prerequisite(s)
none
Corequisite(s)
none
Special Requisite(s)
attendance
Instructor(s)
ÖĞR.GÖR.ESRA ÇİMEN ATLI
Course Assistant(s)
Schedule
The course has not been opened this semester.
Office Hour(s)
Tuesday 10:00-12:50 3A10 INCIRLI CAMPUS
Teaching Methods and Techniques
Lecture, Presentation, Case Study
Principle Sources
- Warren J. Keegan & Mark C. Green "Global Marketing", Nobel, 7. ed., 2015
- Prof. Dr. Erdoğan TAŞKIN “Uluslararası Pazarlama” Tükmen Kitabevi 2012
- P. Kotler ve K.L. Keller, "Pazarlama Yönetimi", Çeviri: İ. Kırcova, Beta,2018
_ P. Kotler, Hermawan Kartajaya ve Iwan Setiawan "Pazarlama 4.0" Çeviri: Nadir Özata, Optimizt Yayınları, 2017
Other Sources
-Articles and Marketing Magazines
Course Schedules
Week
Contents
Learning Methods
1. Week
Global Integration and Introduction to Global Marketing
Lecture, Presentation
2. Week
International Marketing Environment
Lecture, Presentation
3. Week
Information Systems and Marketing Research in International Marketing
Lecture, Presentation
4. Week
Segmentation, Targeting and Positioning in International Marketing
Lecture, Presentation
5. Week
International Market Entry Strategies
Lecture, Presentation
6. Week
International Market Entry Strategies
Lecture, Presentation
7. Week
An Overview
Lecture, Presentation
8. Week
Mid-Term Exam
Exam
9. Week
Product and Brand Decisions in International Marketing
Lecture, Presentation
10. Week
Pricing Decisions in International Marketing
Lecture, Presentation
11. Week
Distribution Decisions in International Marketing
Lecture, Presentation
12. Week
Promotion Decisions in International Marketing
Lecture, Presentation
13. Week
International Marketing and Digital Transformation
Lecture, Presentation
14. Week
Marketing 4.0 in the Digital Economy
Lecture, Presentation
15. Week
Strategy and Leadership with Case Studies in International Marketing
Lecture, Presentation, Case Study
16. Week
An Overview
Lecture, Presentation
17. Week
Final Exams
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Quizzes
1
0
Final Exam
1
60
Program Outcomes
PO-1
Having basic business and economic information
PO-2
Having information on civil aviation
PO-3
To have basic knowledge in the field of Accounting
PO-4
To have knowledge of transport systems and combined transport
PO-5
Storage, inventory management, having information
PO-6
To have knowledge of basic law
PO-7
Knowledge in the field of supply chain
PO-8
Certifications to know the basic issues in the field of
PO-9
Effective and proper use of Turkish
PO-10
History of Turkish Republic to have a basic knowledge about
PO-11
Effective use of foreign language
Learning Outcomes
LO-1
To have a basic understanding of marketing
LO-2
To have a basic understanding of international marketing
LO-3
Understanding of the international market absorb
LO-4
Be aware of the global marketing concept
LO-5
Become informed about the politics of international marketing
