Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
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Course Goals	Upon completion of this course the student will be able to: ·              Utilize the career planning principles based on their interest, academic background and skill level Market themselves to employers by using the approaches gained through this course ·              Recognize the ethics of professional lifes. Understand the benefits of life long learning Explain the differences and illustrate examples of career goals and career plans ·              Understand the social, economic and personal influences on career choice and opportunity ·              Realize the importance of health in professional life
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Schedule
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Teaching Methods and Techniques
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Course Schedules
Week	Contents	Learning Methods
1. Week	What is career management?
2. Week	Career Planning and Development
3. Week	Career stages: to know your personal preferences
4. Week	Career tendencies in the world
5. Week	What the business orld expects from unexperienced graduates?
6. Week	The Professional visitor from business world
7. Week	How to create a good resume, a cover letter and a thank you letter
8. Week	How to make an impressive job interview. Interview techniques, research business techniques
9. Week	How to find out and fill in Europass resume? How to apply for a job via internet sites some corporations website researc at the internet
10. Week	Basic concepts of performance management
11. Week	Time management
12. Week	Professional etics: What is wrongdoing? How to avoid whistleblowing?
13. Week	İnterpreting and written communication
14. Week	The relationship management
15. Week
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Homework / Term Projects / Presentations	1	50
Attendance / Participation	1	50

Program Outcomes PO-1 To have theoretical and practical knowledge about Digital Media and Marketing PO-2 To be able to think critically, free, original and creative, to be able to produce PO-3 To be able to relate different areas of communication with each other, develop strategies, create interaction PO-4 To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills PO-5 To have knowledge and application of data literacy and data management PO-6 To be able to master changing communication strategies and technologies and manage processes PO-7 To be able to produce content, present and manage skills within the scope of communication studies PO-8 To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules PO-9 In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems PO-10 To be able to follow the speed of the digital age and keep the information about the field constantly updated

Learning Outcomes LO-1 To create awareness in the Business World LO-2 To choose issues in career planning and opportunities. LO-3 To share experiences of the professionals in the Business World with students. LO-4 To emphasize the importance of student’s career planning skills, determining their interests and strengths. LO-5 To ensure students to create their own effective career plans. LO-6 Identify realistic career goals for the new graduates LO-7 To make students to prepare an effective resume, cover letter and a letter of appreciation. LO-8 To give Tips for job interviews to the students to improve their performance and informing them about style, dress and body language.

Course Assessment Matrix:

LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11
LO 12
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LO 14
LO 15
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LO 24
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LO 38
LO 39
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LO 96