TÜRKÇE
Undergraduate
Vocational School of Technical Sciences
Digital Media and Marketing
Program Curriculum
Course - Program Outcomes Matrix
Digital Media and Marketing Main Page
/ Program Curriculum
2023-2024 Academic Year
2022-2023 Academic Year
2021-2022 Academic Year
2020-2021 Academic Year
2019-2020 Academic Year
2018-2019 Academic Year
2017-2018 Academic Year
2016-2017 Academic Year
2015-2016 Academic Year
2014-2015 Academic Year
2013-2014 Academic Year
2012-2013 Academic Year
Program Curriculum
ECTS=
European Credit Transfer and Accumulation System
RC=
Recitation,
LE=
Lecture,
LA=
Laboratory
CC=
Core Course,
DE=
Departmental Elective,
EL=
Elective
First Semester
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
DMP1000
Communication in the Digital Age
CC
2/0/0
2
DMP1001
History of Media and Communication Technologies
CC
2/0/0
2
DMP1002
Key Concepts in Digital Media
CC
2/0/0
2
DMP1003
Introduction to Advertising
CC
2/0/0
2
DMP1004
Introduction to Marketing Communication
CC
3/0/0
3
DMP1005
Design and Creative Thinking
CC
1/2/0
3
ATA1001
Atatürk's Principles and History of Turkish Revolution I
CC
2/0/0
2
TR1001
Turkish I
CC
2/0/0
2
Foreign Language I
CC
3/0/0
3
Departmental Elective
13
Total ECTS Credit
34
*One of the following courses are added to the plan.
YDI1001
Foreign Language I (English)
3/0/0
3
YDD1001
Foreign Language I (German)
3/0/0
3
YDF1001
Foreign Language I (French)
3/0/0
3
At least 13 ECTS courses are selected from the elective field courses and added to the plan.
Second Semester
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
DMP2000
Web Design I
CC
0/3/0
3
DMP2001
Digital Marketing Communication and Strategies
CC
3/0/0
3
DMP2002
Social Media
CC
1/2/0
3
DMP2003
Digital Advertising
CC
2/1/0
3
DMP2004
Digital Media and Popular Culture
CC
2/0/0
2
DMP2005
IT Law
CC
2/0/0
2
ATA2001
Atatürk's Principles and History of Turkish Revolution II
CC
2/0/0
2
TR2001
Turkish II
CC
2/0/0
2
Foreign Language II
CC
3/0/0
3
Departmental Elective
11
Total ECTS Credit
34
*One of the following courses are added to the plan.
YDI1001
Foreign Language II (English)
3/0/0
3
YDD1001
Foreign Language II (German)
3/0/0
3
YDF1001
Foreign Language II (French)
3/0/0
3
At least 11 ECTS courses are selected from the elective field courses and added to the plan.
Third Semester
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
DMP3000
Web Design II
CC
0/3/0
3
DMP3001
Search Engine Optimization
CC
1/2/0
3
DMP3002
Mobile Marketing
CC
1/2/0
3
DMP3003
Current Issues in Digital
CC
2/0/0
2
DMP3004
Digital Performance Analysis and Measurement
CC
1/2/0
3
Departmental Elective
14
Elective
2
Total ECTS Credit
30
At least 14 ECTS of elective courses are selected and added to the plan. At least 2 ECTS courses from elective non-field courses are selected and added to the plan.
Fourth Semester
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
TES4000
Applied Project Development
CC
0/6/0
6
TS4001
Internship Applications
CC
0/8/0
16
Total ECTS Credit
22
Departmental Elective Courses
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
DMP0001
Digital Literacy
DE
2/0/0
2
DMP0002
Digital Entrepreneurship and Innovation
DE
2/0/0
2
DMP0003
Storytelling in Digital Media
DE
2/0/0
2
DMP0004
Customer Experience in the Digital Age
DE
2/0/0
2
DMP0005
Digital Media Planning
DE
2/0/0
2
DMP0006
Social Network Analysis
DE
1/1/0
2
DMP0007
Web Publishing
DE
1/1/0
2
DMP0008
E-Mail Marketing
DE
2/0/0
2
DMP0009
Information and Network Security
DE
2/0/0
2
DMP0010
Information Society and E-Government
DE
2/0/0
2
DMP0011
Communication Ethics and Rights
DE
2/0/0
2
DMP0012
Content Production
DE
1/1/0
2
DMP0013
Brand Management
DE
2/0/0
2
DMP0014
Crisis Management
DE
2/0/0
2
DMP0015
Consumer Behavior
DE
2/0/0
2
DMP0016
Social Responsibility
DE
2/0/0
2
DMP0017
Professional Foreign Language
DE
3/0/0
3
DMP0018
Creative Strategies in Advertising
DE
1/1/0
2
DMP0019
Effective Communication Techniques
DE
2/0/0
2
DMP0020
News Writing Techniques
DE
1/1/0
2
DMP0021
Data Literacy
DE
2/0/0
2
DMP0022
Transmedia
DE
2/0/0
2
DMP0023
Media and Pedagogy
DE
2/0/0
2
DMP0024
Basic Photography
DE
1/1/0
2
DMP0025
Digital Photography
DE
1/1/0
2
DMP0026
Technical Skills for Digital Media
DE
1/2/0
3
DMP0027
Digital Platforms
DE
1/2/0
3
DMP0028
Digital Video
DE
1/2/0
3
DMP0029
Digital Economy
DE
3/0/0
3
DMP0030
Digital Campaigns
DE
1/2/0
3
DMP0031
Research Methods
DE
1/2/0
3
DMP0032
Internet Journalism
DE
1/2/0
3
DMP0033
Data Journalism
DE
1/2/0
3
DMP0034
Big Data
DE
3/0/0
3
DMP0035
User Experience
DE
1/2/0
3
DMP0036
Database and Management
DE
0/3/0
3
DMP0037
Introduction to Programming
DE
1/2/0
3
DMP0038
Digital Game Design
DE
1/2/0
3
DMP0039
Application Design
DE
0/3/0
3
DMP0040
Digital Conversion
DE
3/0/0
3
DMP0041
Internet of Things
DE
3/0/0
3
DMP0042
Artificial Intelligence and Current Approaches
DE
3/0/0
3
DMP0043
Blockchain Systems and Crypto Coins
DE
3/0/0
3
DMP0044
Games and E-Sports
DE
1/2/0
3
DMP0045
E-Commerce
DE
1/2/0
3
Elective Courses
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
BES0001
Healthy Nutrition for Life
EL
2/0/0
2
BES0002
Food Safety
EL
2/0/0
2
FİZU0006
The Physics of Everday Life
EL
2/0/0
2
FİZU0007
Cosmic Voyage
EL
2/0/0
2
FİZU0008
Herkes için Modern Fizik
EL
2/0/0
2
FİZU0009
Patent, Design and Innovasion
EL
2/0/0
2
FİZU0010
Fundamentals of Astronomy
EL
2/0/0
2
FİZU0011
Advanced Excel Training
EL
2/0/0
2
HUKU0001
Labour Law
EL
2/0/0
2
IÇMU0001
PLASTIC ARTS I
EL
2/0/0
2
IÇMU0002
PLASTIC ARTS II
EL
2/0/0
2
IRD0079
EL
2/0/0
2
IRDU0078
Civilizations in History
EL
2/0/0
2
IRDU0079
Research Methods in International Relations
EL
2/0/0
2
IRDU0080
Literature, Media and Politics
EL
2/0/0
2
ISLU0002
Leadership Education
EL
2/0/0
2
ISLU0003
Career Development Planning and Management
EL
2/0/0
2
ISLU0004
Democracy Culture And Globalization
EL
2/0/0
2
ISLU0004
EL
2/0/0
2
ISLU0005
Entrepreneurship I
EL
2/0/0
2
ISLU0006
Enterpreneurshıp II
EL
2/0/0
2
ISNU0001
Communication Language
EL
2/0/0
2
ISNU0002
Communication Texts Analysis I
EL
2/0/0
2
ISNU0003
Communication Texts Analysis II
EL
2/0/0
2
ISNU0004
Life Culture
EL
2/0/0
2
ISNU0005
Global and National Media Formation
EL
2/0/0
2
ISNU0006
Global Problems and Solutions of Turkish Media
EL
2/0/0
2
ITMU0001
Ceramic
EL
1/2/0
2
ITMU0002
Ceramic Surface Design
EL
1/2/0
2
ITMU0003
Ceramic Practices in Architecture I
EL
2/0/0
2
ITMU0004
Ceramic Practices in Architecture II
EL
2/0/0
2
ITMU0005
Dramatic Improvisation
EL
2/0/0
2
ITMU0006
Painting
EL
2/0/0
2
ITMU0007
Sculpture
EL
2/0/0
2
ITMU0008
Modern Art
EL
2/0/0
2
İÇMU0003
DRAWING STUDIO
EL
1/2/0
2
MBU0001
Philosophy of Science I
EL
2/0/0
2
MBU0002
Philosophy of Science II
EL
2/0/0
2
MIMU0001
ADVENTURE OF FORM I
EL
2/0/0
2
MIMU0002
THE KNOWLEDGE OF DESIGN AND SPACE
EL
2/0/0
2
MIMU0003
MODELING
EL
2/0/0
2
MIMU0004
ADVENTURE OF FORM II
EL
2/0/0
2
MYOU0005
Digital Pr
EL
2/0/0
2
MYOU0005
DIGITAL PR
EL
2/0/0
2
PHU0005
The Universe
EL
2/0/0
2
PHU0006
The Physics of Everday Life
EL
2/0/0
2
PHU0008
Modern Physics For Everyone
EL
2/0/0
2
PSKU0001
Society and Gender
EL
2/0/0
2
PSKU0002
Human and Symbols
EL
2/0/0
2
PSKU0003
Life Skills of University Students
EL
2/0/0
2
SYİU0001
Fine Arts I
EL
2/0/0
2
SYİU0002
Fine Arts II
EL
2/0/0
2
TDEU0001
Istanbul
EL
2/0/0
2
TDEU0002
EL
2/0/0
2
TRU0001
Basic Turkish I
EL
4/0/0
4
TRU0002
Basic Turkish II
EL
4/0/0
4
TRU0003
Intermediate Turkish I
EL
4/0/0
4
TRU0004
Intermediate Turkish II
EL
4/0/0
4
TRU0005
Advanced Turkish I
EL
4/0/0
4
TRU0006
Advanced Turkish II
EL
4/0/0
4
YDD0001
German I
EL
3/0/0
3
YDD0002
German II
EL
3/0/0
3
YDD0003
EL
0/0/0
YDD0003
German III
EL
3/0/0
3
YDD0004
German IV
EL
3/0/0
3
YDD0004
EL
0/0/0
YDF0001
French I
EL
3/0/0
3
YDF0002
French II
EL
3/0/0
3
YDF0003
EL
0/0/0
YDF0003
French III
EL
3/0/0
3
YDF0004
EL
0/0/0
YDF0004
French IV
EL
3/0/0
3
YDI0003
English III
EL
3/0/0
3
YDI0003
EL
0/0/0
YDI0004
English IV
EL
3/0/0
3
YDI0004
EL
0/0/0
YDI3001
English III
EL
3/0/0
3
YDI4001
English IV
EL
3/0/0
3
YDI5001
Foreign Languages V
EL
3/0/0
3
YDI6001
Foreign Languages VI
EL
3/0/0
3
YDI7001
Foreign Languages VII
EL
3/0/0
3
YDI8001
Foreign Languages VIII
EL
3/0/0
3
YDR0001
Russian I
EL
3/0/0
3
YDR0001
EL
0/0/0
YDR0002
Russian II
EL
3/0/0
3
YDR0002
EL
0/0/0
YDR0003
EL
0/0/0
YDR0003
Russian III
EL
3/0/0
3
YDR0004
EL
0/0/0
YDR0004
Russian IV
EL
3/0/0
3
YDS0001
Spanish I
EL
3/0/0
3
YDS0002
Spanish II
EL
3/0/0
3
YDS0004
Spanish IV
EL
3/0/0
3
YMU0001
SOCIAL MEDIA AND SOCIETY
EL
2/0/0
4
