| PO-1 | To have theoretical and practical knowledge about Digital Media and Marketing |
| PO-2 | To be able to think critically, free, original and creative, to be able to produce |
| PO-3 | To be able to relate different areas of communication with each other, develop strategies, create interaction |
| PO-4 | To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills |
| PO-5 | To have knowledge and application of data literacy and data management |
| PO-6 | To be able to master changing communication strategies and technologies and manage processes |
| PO-7 | To be able to produce content, present and manage skills within the scope of communication studies |
| PO-8 | To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules |
| PO-9 | In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems |
| PO-10 | To be able to follow the speed of the digital age and keep the information about the field constantly updated |
