The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Course Assistant(s)
Schedule
Wednesday, 14.00. CATs V3.0.
Office Hour(s)
Wednesday, 14.00. CATs Meeting.
Teaching Methods and Techniques
This course is planned as "Digital Distance Education" up to 40%, and will be given with digital training method enriched as 100% Asynchronous and Synchronous, by the CATs V3.0 interface and supported by sectoral E-Seminars in Fall 2020.
Principle Sources
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Other Sources
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Course Schedules
Week
Contents
Learning Methods
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Homework / Term Projects / Presentations
1
10
Final Exam
1
50
Program Outcomes
PO-1
To have theoretical and practical knowledge about Digital Media and Marketing
PO-2
To be able to think critically, free, original and creative, to be able to produce
PO-3
To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4
To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5
To have knowledge and application of data literacy and data management
PO-6
To be able to master changing communication strategies and technologies and manage processes
PO-7
To be able to produce content, present and manage skills within the scope of communication studies
PO-8
To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9
In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10
To be able to follow the speed of the digital age and keep the information about the field constantly updated
