Students will be able to define digital media, mass communication theories and digital media theories. Will be able to classify the types and publications of publications on the internet. Will be able to define the basic concepts of internet broadcasting.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
xx
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
- Interactive learning methods, class discussions are used.
Principle Sources
- Web tasarımı satış ve pazarlama, ed. Muhammet Ali Tiltay, 2019.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the course
Verbal Lecture, Sampling, Presentations
2. Week
New media and news
Verbal Lecture, Sampling, Presentations
3. Week
Journalism applications in new media
Verbal Lecture, Sampling, Presentations
4. Week
Blogs/Micro Blogs
Verbal Lecture, Sampling, Presentations
5. Week
News gathering in New Media
Verbal Lecture, Sampling, Presentations
6. Week
News writing in new media
Verbal Lecture, Sampling, Presentations
7. Week
Midterm exam
Midterm exam
8. Week
Digital storytelling
Verbal Lecture, Sampling, Presentations
9. Week
Digital culture
Verbal Lecture, Sampling, Presentations
10. Week
Practice
Verbal Lecture, Sampling, Presentations
11. Week
Internet design
Verbal Lecture, Sampling, Presentations
12. Week
Digital media theories
Verbal Lecture, Sampling, Presentations
13. Week
Types of publications on the Internet
Verbal Lecture, Sampling, Presentations
14. Week
General review and analysis
Verbal Lecture, Sampling, Presentations
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
To have theoretical and practical knowledge about Digital Media and Marketing
PO-2
To be able to think critically, free, original and creative, to be able to produce
PO-3
To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4
To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5
To have knowledge and application of data literacy and data management
PO-6
To be able to master changing communication strategies and technologies and manage processes
PO-7
To be able to produce content, present and manage skills within the scope of communication studies
PO-8
To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9
In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10
To be able to follow the speed of the digital age and keep the information about the field constantly updated
