This course is designed to provide students with an in-depth understanding of the principles and practices of narrative narrative. aims to gain ability. Transmedia narratives, basic texts and symbols
thereafter taught.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
xx
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
- Interactive learning methods, class discussions are used
Principle Sources
- Karcı, Deniz. Markalaşmada Transmedya Hikayeciliği: Bir Yeni Medya Yaklaşımı. Literatürk Academia, 2019.
- Kucur, Ayşe. Transmedya Hikaye Anlatıcılığı: Angry Birds Evreni Örneği. Arı Sanat Yayınları, 2018.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the course
Verbal Lecture, Sampling, Presentations
2. Week
What is transmedia?
Verbal Lecture, Sampling, Presentations
3. Week
History of transmedia
Verbal Lecture, Sampling, Presentations
4. Week
Creating and designing stories in digital media
Verbal Lecture, Sampling, Presentations
5. Week
Media brands
Verbal Lecture, Sampling, Presentations
6. Week
TV and transmedia
Verbal Lecture, Sampling, Presentations
7. Week
Midterm Exam
Midterm Exam
8. Week
Cinema and transmedia
Verbal Lecture, Sampling, Presentations
9. Week
Education and transmedia
Verbal Lecture, Sampling, Presentations
10. Week
Video games and transmedia
Verbal Lecture, Sampling, Presentations
11. Week
Transmedia applications in the World and Turkey
Verbal Lecture, Sampling, Presentations
12. Week
Construction of the narrative universe of Transmedia
Verbal Lecture, Sampling, Presentations
13. Week
Presentation
Verbal Lecture, Sampling, Presentations
14. Week
Presentation
Verbal Lecture, Sampling, Presentations
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
To have theoretical and practical knowledge about Digital Media and Marketing
PO-2
To be able to think critically, free, original and creative, to be able to produce
PO-3
To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4
To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5
To have knowledge and application of data literacy and data management
PO-6
To be able to master changing communication strategies and technologies and manage processes
PO-7
To be able to produce content, present and manage skills within the scope of communication studies
PO-8
To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9
In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10
To be able to follow the speed of the digital age and keep the information about the field constantly updated
Learning Outcomes
LO-1
To define and analyze the narrative practices of Transmedia.
LO-2
To analyze postmodern television narratives with different approaches and to analyze the narratives of transmedia
LO-3
To comprehend the relationship between media brands and transmedia storytelling
LO-4
Transmedia narrative project to have the ability to write.
