Undergraduate
Vocational School of Technical Sciences
Digital Media and Marketing
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Media and Pedagogy

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
DMP0023 Media and Pedagogy 2/0/0 DE Turkish 2
Course Goals
To provide students with all aspects of media pedagogy
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s) xx
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques - Interactive learning methods, class discussions are used
Principle Sources - Medya Pedagojisine Bir Giriş, Prof. M. Hesapçıoğlu, N. Yılmaz
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Introduction to the course Verbal Lecture, Sampling, Presentations
2. Week Basic concepts of media pedagogy Verbal Lecture, Sampling, Presentations
3. Week The history of Turkey and the world media pedagogy Verbal Lecture, Sampling, Presentations
4. Week Media pedagogy and critical theory Verbal Lecture, Sampling, Presentations
5. Week Media and economic policy approaches Verbal Lecture, Sampling, Presentations
6. Week Media and cultural studies Verbal Lecture, Sampling, Presentations
7. Week Midterm exam Midterm exam
8. Week The relationship between media and reality Verbal Lecture, Sampling, Presentations
9. Week Presentations Verbal Lecture, Sampling, Presentations
10. Week Presentations Verbal Lecture, Sampling, Presentations
11. Week The reality produced by the media Verbal Lecture, Sampling, Presentations
12. Week Digital media literacy Verbal Lecture, Sampling, Presentations
13. Week Digital media literacy Verbal Lecture, Sampling, Presentations
14. Week General review and analysis Verbal Lecture, Sampling, Presentations
15. Week
16. Week
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Final Exam 1 60


Program Outcomes
PO-1To have theoretical and practical knowledge about Digital Media and Marketing
PO-2To be able to think critically, free, original and creative, to be able to produce
PO-3To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5To have knowledge and application of data literacy and data management
PO-6To be able to master changing communication strategies and technologies and manage processes
PO-7To be able to produce content, present and manage skills within the scope of communication studies
PO-8To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10To be able to follow the speed of the digital age and keep the information about the field constantly updated
Learning Outcomes
LO-1To have information about the effects of digital world on children
LO-2Effects of media use on children's development
LO-3To be critical literate
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10