The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Büşra Kaya, Lecturer Büşra Kaya
Course Assistant(s)
Schedule
Thuesday, 10.00. CATs V3.0.
Office Hour(s)
Thuesday, 10.00. CATs Meeting.
Teaching Methods and Techniques
This course is planned as "Digital Distance Education" up to 40%, and will be given with digital training method enriched as 100% Asynchronous and Synchronous, by the CATs V3.0 interface and supported by sectoral E-Seminars in Fall 2020.
Principle Sources
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Other Sources
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Course Schedules
Week
Contents
Learning Methods
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Homework / Term Projects / Presentations
1
10
Final Exam
1
50
Program Outcomes
PO-1
To have theoretical and practical knowledge about Digital Media and Marketing
PO-2
To be able to think critically, free, original and creative, to be able to produce
PO-3
To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4
To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5
To have knowledge and application of data literacy and data management
PO-6
To be able to master changing communication strategies and technologies and manage processes
PO-7
To be able to produce content, present and manage skills within the scope of communication studies
PO-8
To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9
In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10
To be able to follow the speed of the digital age and keep the information about the field constantly updated
