To have knowledge about digital technologies and to gain competence in using these technologies
To be aware of the analysis, processing and evaluation of the information obtained through digital technologies.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
-Bostancı, Meltem. Medya Okuryazarlığı, Nobel Yayınları, 2019.
-Bostancı, Meltem. Uluslararası İletişimin Ekonomi Politiği, Chiviyazıları Yayınevi, 2013
-Medya Okuryazarlığı El Kitabı - Kemal İnal, Ütopya Yayınevi, 2009
-Binark Mutlu, Gencel Bek, Mine. Eleştirel Medya Okuryazarlığı, Kalkedon Yayıncılık, 2010.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the course
Verbal Lecture
2. Week
History of media and communication
Verbal Lecture
3. Week
Introduction to New Media
Verbal Lecture
4. Week
New Media and Literacy
Verbal Lecture
5. Week
New Media and Ethics
Verbal Lecture
6. Week
Midterm exam
Midterm Exam
7. Week
Digital Culture
Verbal Lecture
8. Week
Political Economy
Verbal Lecture
9. Week
Alternative Media
Verbal Lecture
10. Week
Digital Activism
Verbal Lecture
11. Week
Virtual Reality
Verbal Lecture
12. Week
Cyberbullying
Verbal Lecture
13. Week
Perception Management
Verbal Lecture
14. Week
General review and analysis
Verbal Lecture
15. Week
Assessment
Assessment
16. Week
Assessment
Assessment
17. Week
Assessment
Assessment
Assessments
Evaluation tools
Quantity
Weight(%)
Program Outcomes
PO-1
To have theoretical and practical knowledge about Digital Media and Marketing
PO-2
To be able to think critically, free, original and creative, to be able to produce
PO-3
To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4
To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5
To have knowledge and application of data literacy and data management
PO-6
To be able to master changing communication strategies and technologies and manage processes
PO-7
To be able to produce content, present and manage skills within the scope of communication studies
PO-8
To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9
In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10
To be able to follow the speed of the digital age and keep the information about the field constantly updated
Learning Outcomes
LO-1
Competence to do collective work in digital environment
LO-2
To be able to follow messages in digital media in a meaningful way
