The aim of this course is to introduce the concept of social responsibility which is gaining importance today and to explain the effects of social responsibility practices on the success of a business
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
xx
Course Assistant(s)
Schedule
Wednesday, 15.00 - 17.00 at Incirli Campus 2A09.
Office Hour(s)
Lecturer Büşra Kaya, on Wednesday 10.00 - 14.00 at Incirli Campus 3A04.
Teaching Methods and Techniques
- Interactive learning methods, class discussions are used
Principle Sources
- Aydede, Ceyda; Yükselen Trend Kurumsal Sosyal Sorumluluk, Mediacat Yayınları, İstanbul, 2007.
- Kotler, Philip; Lee, Nancy; Kurumsal Sosyal Sorumluluk, Çev: Sibel Kaçamak, Mediacat Yayınları, İstanbul, 2006
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the course
Verbal Lecture, Sampling, Presentations
2. Week
Social responsibility concept
Verbal Lecture, Sampling, Presentations
3. Week
Current debates in the field of social responsibility
Verbal Lecture, Sampling, Presentations
4. Week
Social responsibility activities initiated and carried out by international organizations
Verbal Lecture, Sampling, Presentations
5. Week
Sivil Society Organizations
Verbal Lecture, Sampling, Presentations
6. Week
The concept and historical development of corporate social responsibility
Verbal Lecture, Sampling, Presentations
7. Week
Midterm exam
Midterm exam
8. Week
The process of creating a corporate social responsibility campaign
Verbal Lecture, Sampling, Presentations
9. Week
Green marketing and social responsibility relationship
Verbal Lecture, Sampling, Presentations
10. Week
Corporate social responsibility and reputation management
Verbal Lecture, Sampling, Presentations
11. Week
Preparing a project chart for corporate social responsibility
Verbal Lecture, Sampling, Presentations
12. Week
Activist movements and social responsibility
Verbal Lecture, Sampling, Presentations
13. Week
Examples of activism in the world and global civil society
Verbal Lecture, Sampling, Presentations
14. Week
General review and analysis
Verbal Lecture, Sampling, Presentations
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
To have theoretical and practical knowledge about Digital Media and Marketing
PO-2
To be able to think critically, free, original and creative, to be able to produce
PO-3
To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4
To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5
To have knowledge and application of data literacy and data management
PO-6
To be able to master changing communication strategies and technologies and manage processes
PO-7
To be able to produce content, present and manage skills within the scope of communication studies
PO-8
To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9
In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10
To be able to follow the speed of the digital age and keep the information about the field constantly updated
Learning Outcomes
LO-1
Understand how social responsibility practices are carried out
