This course is aimed for business professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking, and writing.
Prerequisite(s)
none
Corequisite(s)
none
Special Requisite(s)
none
Instructor(s)
Lecturer Zehra Çoban
Course Assistant(s)
Schedule
Monday: 12:00 - 14:45 CATS Meetings
Office Hour(s)
Friday: 11:00 - 12:00 CATS Chat Room
Teaching Methods and Techniques
This course is planned as Digital Distance Education and will be given in the Fall Semester with 100% Asynchronous and Synchronous enriched digital methods through CATs V3.0 interface.
Principle Sources
Business English ( Express Publishing, John Taylor, Jeff Zeter)
Other Sources
Essential Grammar in Use Elemantary
Online Resources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the Course
Student-centred, eclectic and communicative
2. Week
Unit 1 – Greetings and Goodbyes
Student-centred, eclectic and communicative
3. Week
Unit 2 Introductions
Student-centred, eclectic and communicative
4. Week
Unit 3 Small Talk
Student-centred, eclectic and communicative
5. Week
Unit 4 Ending Conversations
Student-centred, eclectic and communicative
6. Week
Unit 5 Ordering Numbers
Student-centred, eclectic and communicative
7. Week
Unit 6 – Figures
Student-centred, eclectic and communicative
8. Week
Mid-term Exam
Student-centred, eclectic and communicative
9. Week
Unit 7 Dates
Student-centred, eclectic and communicative
10. Week
Unit 8 Time and Expressions
Student-centred, eclectic and communicative
11. Week
Unit 9 Vacation Time
Student-centred, eclectic and communicative
12. Week
Unit 10 Prices
Student-centred, eclectic and communicative
13. Week
Unit 11 Pay and Benefits
Student-centred, eclectic and communicative
14. Week
Revision
Student-centred, eclectic and communicative
15. Week
Final Exam
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
20
Final Exam
1
80
Program Outcomes
PO-1
To have theoretical and practical knowledge about Digital Media and Marketing
PO-2
To be able to think critically, free, original and creative, to be able to produce
PO-3
To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4
To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5
To have knowledge and application of data literacy and data management
PO-6
To be able to master changing communication strategies and technologies and manage processes
PO-7
To be able to produce content, present and manage skills within the scope of communication studies
PO-8
To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9
In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10
To be able to follow the speed of the digital age and keep the information about the field constantly updated
Learning Outcomes
LO-1
Being able to use the English language in visual design areas such as advertising, marketing, and digital media.
LO-2
Being able to use related terminology and expressions in English.
LO-3
Being able to understand related terminology and expressions in English.
LO-4
Being able to communicate with people about work related issues in English.
