Undergraduate
Vocational School of Technical Sciences
Digital Media and Marketing
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Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
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Course Goals
 The goals and contents of our courses are based on the curricula, which are in turn based on the Common European Framework of Reference for Languages. In this language course you will learn vital aspects of communication in German ·         how to speak correct, well-pronounced German, appropriate for the situation

·         understanding authentic listening and reading texts

·         writing

·         grammar

·         strategies for effective learning; linguistic approaches to difficult situations

·         coping with cultural and social differences

·         look at their own language and culture from a universal point of view by expanding their vision and knowledge of the world.

·         To establish a positive outlook for different people and cultures

·         To develop their critical thinking and enable them to see problems from varios perspective.


Prerequisite(s) none
Corequisite(s) none
Special Requisite(s) none
Instructor(s) Yeşim Ayataç
Course Assistant(s) none
Schedule Wednesday: 13:00-15:45, 3C-01-Ataköy Campus Thursday: 09:00-11:45,3C-01-Ataköy Campus
Office Hour(s) Wednesday-Thursday 16:00-17:00, 1A-18-Ataköy Campus
Teaching Methods and Techniques -Communicative teaching and learning; interactive

Principle Sources -·         Menschen, Deutsch als Fremdsprache , Kursbuch (A1.1) Sandra Evans, Angela Pude, Franz Specht(ISBN-978-3-19-301901-1)

·         Menschen, Deutsch als Fremdsprache, Arbeitsbuch(A1.1) Sabine Glas-Peters, Angela Pude, Monika Reimann(ISBN 978-3-19-311901-8)

·         Pons Express Wörterbuch Deutsch – Türkisch , Türkisch - Deutsch

Other Sources Worksheets, which is prepared from A. Güvenir, DaF- Lehrerin ( teacher as a foreign language)
Course Schedules
Week Contents Learning Methods
1. Week International words on German, to present him-/herself and the other people. OP, R
2. Week Listening;to ask about their names and origin, languages in Europe, important persons in Europe , verbs in the present OP, R
3. Week To ask how is the person,the alphabet, verbs in the present OP, R
4. Week Personal pronomen, conqugation of the verb, questions with: who, wo, from where OP, R
5. Week Jobs,visiting-card, to read, to understand and to write a visiting-card; verbs:to work and to have; to tell, where people work OP, R
6. Week Midterm
7. Week Midterm
8. Week Status(, married or single) numbers, the verb to be ;to present him-/herself and the other people; possessivarticel in the nominativ OP, R
9. Week Communication in the course, words in the course area, listening, to write a short text about yourself to present him-/herself and the other people. OP, R
10. Week Video :to present him-/herself and the other people; to present his/her family and the status OP, R
11. Week To read texts and to answer the questions about the texts and to present the persons in the text OP, R
12. Week word fields: furniture and the cost; to say to like or not to like ; adjectives in the sentence, numbers OP, R
13. Week to practice/ to repeat for the final-exam OP, R
14. Week final-exam
15. Week
16. Week
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Quizzes 1 10
Final Exam 1 50


Program Outcomes
PO-1To have theoretical and practical knowledge about Digital Media and Marketing
PO-2To be able to think critically, free, original and creative, to be able to produce
PO-3To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5To have knowledge and application of data literacy and data management
PO-6To be able to master changing communication strategies and technologies and manage processes
PO-7To be able to produce content, present and manage skills within the scope of communication studies
PO-8To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10To be able to follow the speed of the digital age and keep the information about the field constantly updated
Learning Outcomes
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix