Undergraduate
Vocational School of Technical Sciences
Digital Media and Marketing
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Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
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Course Goals
 German lessons, teaching and Evaluation Framework Learning European languages (European Common Reference Frame) and all language skills (reading, writing, listening and speaking) based on a program for developing and creative learning, student-oriented program.


Prerequisite(s) none
Corequisite(s) none
Special Requisite(s) none
Instructor(s) Yeşim Ayataç
Course Assistant(s) none
Schedule Wednesday: 09:00-11:45, 3C-01, Ataköy Campus Thursday : 13:00-15:45, 3C-01, Ataköy Campus
Office Hour(s) Wednesday-Thursday 16:00-17:00, 1A-18, Ataköy Campus
Teaching Methods and Techniques -communicative and interactive
Principle Sources -·         Menschen, Deutsch als Fremdsprache , Kursbuch (A1.1) Sandra Evans, Angela Pude, Franz Specht(ISBN-978-3-19-301901-1)

·         Menschen, Deutsch als Fremdsprache, Arbeitsbuch(A1.1) Sabine Glas-Peters, Angela Pude, Monika Reimann(ISBN 978-3-19-311901-8)

·         Pons Express Wörterbuch Deutsch – Türkisch , Türkisch - Deutsch

Other Sources -Worksheets
Course Schedules
Week Contents Learning Methods
1. Week Colurs, materials, to fill a formular, Singular and Plural, definite and indefinite article OP,R
2. Week To buy at internet;to describe a product(colur, material) OP,R
3. Week to make and understand date data (at the telephone) To be able to speak at the phone, e-mails and sms( how to use the languageas you are writing an e-mail or a sms) wordfield; office and computer OP,R
4. Week To watch a video and do the exercises; to read a text and answer the questions about the text(Leipzig) OP,R
5. Week to be active in free time, hobbys and interest ;modalverb: can;to ask for something OP,R
6. Week to repeat for the midterm( Worksheets) OP,R
7. Week midterm
8. Week midterm
9. Week Dates and appointments, time, time of day, interrogative sentences with when? From when? Until when? OP,R
10. Week Describe the routines of the day, to date and to make an appointment,, prepositions and period of time: on,at, from….to OP,R
11. Week to make an appointment , apologize for a delay, to write an invitation OP,R
12. Week Review and work with worksheets, video OP,R
13. Week Separable verbs,the verb: to take, traffic8train, bus,biycle OP,R
14. Week To eat and to drink,habits of eating, to speak about the meals and foods, adjectives OP,R
15. Week Review, composita, the verb: to want something OP,R
16. Week Final-exam
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Quizzes 1 10
Final Exam 1 50


Program Outcomes
PO-1To have theoretical and practical knowledge about Digital Media and Marketing
PO-2To be able to think critically, free, original and creative, to be able to produce
PO-3To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5To have knowledge and application of data literacy and data management
PO-6To be able to master changing communication strategies and technologies and manage processes
PO-7To be able to produce content, present and manage skills within the scope of communication studies
PO-8To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10To be able to follow the speed of the digital age and keep the information about the field constantly updated
Learning Outcomes
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix