Undergraduate
Vocational School of Technical Sciences
Digital Media and Marketing
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Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
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Course Goals
 Practising the learned tenses, reading and understanding reading passages/essaysabout art and design, being aware of the usage of the basic grammer rules, being able to write a composition/essay according to the rules.
Prerequisite(s) A2 Level English
Corequisite(s) None
Special Requisite(s) None
Instructor(s) Seval Sarıyıldız Aksu
Course Assistant(s) Topic related videos and worksheets
Schedule Thursday 09:00-11:50 Ataköy 1C0305 CATS Onlne
Office Hour(s) Seval Sarıyıldız Aksu, Salı 09.00-10.00, Ataköy, 1A18
Teaching Methods and Techniques --Student-centred question-answer exercises, Reading comrehension, writing studies, story writing- finishing a story, presentations
Principle Sources -- Art and Design, Express Publishing. Cds, worksheets, videos
Other Sources -Videos and worksheets
Course Schedules
Week Contents Learning Methods
1. Week Registration
2. Week Introduction Oral Presentation
3. Week Learning about sketches and drawings, asking about completion Oral Presentation
4. Week Learning about applied arts, identifying a main idea. Oral Presentation
5. Week Learning about graphic arts, providing reasons. Oral Presentation
6. Week Learning about fine arts, asking about location Oral Presentation
7. Week Learning about art movements, describing expectations Quiz Oral Presentation, Written Test
8. Week Learning about photography, making a prediction Oral Presentation
9. Week Midterm Exam Written
10. Week Learning about photo editing, making suggestions Oral Presentation
11. Week Learning about fonts, asking for an opinion Oral Presentation
12. Week Learning more about fonts, confirming a prediction Oral Presentation
13. Week Learning about layout, describing limitations Oral Presentation
14. Week Learning about CAD, discussing familiarity Oral Presentation
15. Week Revision Oral Presentation
16. Week Assessment Written
17. Week Assessment Written
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 35
Final Exam 10 50


Program Outcomes
PO-1To have theoretical and practical knowledge about Digital Media and Marketing
PO-2To be able to think critically, free, original and creative, to be able to produce
PO-3To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5To have knowledge and application of data literacy and data management
PO-6To be able to master changing communication strategies and technologies and manage processes
PO-7To be able to produce content, present and manage skills within the scope of communication studies
PO-8To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10To be able to follow the speed of the digital age and keep the information about the field constantly updated
Learning Outcomes
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix