It is aimed that the students will be able to comprehend how the communication practices with the new media have changed, to have detailed information about the applications of digitalized communication in different fields, and to be the follower and implementer of the rapid change in information and communication technologies.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer İrem Oran
Course Assistant(s)
Schedule
Tuesday 15:00-16:45, İncirli Campus, 1B10
Office Hour(s)
Monday, 11:00-12:45, İncirli Campus, 2A03
Teaching Methods and Techniques
- Lecture, Sampling, Discussion
Principle Sources
- Lecture Notes
Other Sources
- İletişim Kitabı (Doğru İletişim için 44 Fikir), Mikael Krogerus&Roman Tschappeler, The Kitap
- Dijital Çağda İletişimi, Editör: Suat Gezgin, Eğitim Yayınevi
To have theoretical and practical knowledge about Digital Media and Marketing
PO-2
To be able to think critically, free, original and creative, to be able to produce
PO-3
To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4
To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5
To have knowledge and application of data literacy and data management
PO-6
To be able to master changing communication strategies and technologies and manage processes
PO-7
To be able to produce content, present and manage skills within the scope of communication studies
PO-8
To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9
In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10
To be able to follow the speed of the digital age and keep the information about the field constantly updated
Learning Outcomes
LO-1
To know new communication technologies and features
LO-2
To have detailed information about tools and applications that facilitate digital communication
LO-3
To have detailed information about social media platforms and interaction types
LO-4
To be a close follower and implementer of rapidly changing and developing digital communication technologies
