The course aims to provide students with an understanding development of technology and different media formats, to make comparisons between traditional media and new media formats, to reach an understanding that the effects of media technologies on society and culture.
- Marshall T. Poe: İletişim Tarihi: Konuşmanın Evriminden İnternete Medya ve Toplum, Islık Yayınları, 2015.
- David Crowley, Paul Heyer: İletişim Tarihi: Teknoloji - Kültür - Toplum, Phoneix Yayınları, 2010.
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
Media and mass media overview
Lecture, Sampling, Presentation
2. Week
The invention of the printing press, printed press in Turkey and in the world.
Lecture, Sampling, Presentation
3. Week
Development process of written media.
Lecture, Sampling, Presentation
4. Week
The discovery and development of radio.
Lecture, Sampling, Presentation
5. Week
The invention of television, the television development process in Turkey and in the world.
Lecture, Sampling, Presentation
6. Week
Midterm exam
7. Week
Satellite and cable technologies
Lecture, Sampling, Presentation
8. Week
The invention and development of computer
Lecture, Sampling, Presentation
9. Week
The invention of the Internet and the development of internet technologies
Lecture, Sampling, Presentation
10. Week
Communication technologies in the digital age
Lecture, Sampling, Presentation
11. Week
Social effects of communication technologies in the digital age
Lecture, Sampling, Presentation
12. Week
Student presentations
Lecture, Sampling, Class Discussion
13. Week
Student presentations
Lecture, Sampling, Class Discussion
14. Week
Student presentations
Lecture, Sampling, Class Discussion
15. Week
Final exam
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Program Outcomes
PO-1
To have theoretical and practical knowledge about Digital Media and Marketing
PO-2
To be able to think critically, free, original and creative, to be able to produce
PO-3
To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4
To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5
To have knowledge and application of data literacy and data management
PO-6
To be able to master changing communication strategies and technologies and manage processes
PO-7
To be able to produce content, present and manage skills within the scope of communication studies
PO-8
To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9
In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10
To be able to follow the speed of the digital age and keep the information about the field constantly updated
Learning Outcomes
LO-1
To learn the concepts of communication history, technology and innovation. To acquire the necessary theoretical knowledge about the historical development of communication tools.
LO-2
To learn to make critical distinction between traditional media and new media forms.
LO-3
To comprehend the effect of technological developments on media.
LO-4
To know the dominant forms of communication and the structures of media in various countries.
