In this course, it’s expected from students to have theoretical and practical knowledge about "marketing" and understand marketing communication elements with the current examples from Turkey and the world
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer İrem Oran
Course Assistant(s)
Schedule
Tuesday, 12:00-14:45, İncirli Campus, ZA1
Office Hour(s)
Monday, 11:00-12:45, İncirli Campus, 2A03
Teaching Methods and Techniques
- Lecture, sampling, discussion
Principle Sources
- Lecture notes
Other Sources
- Pazarlama İletişimi Yönetimi, Yavuz Odabaşı&Mine Oyman, MediaCat
- Pazarlamanın 22 Kuralı, Al Ries&Jack Trout, MediaCat
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction Course; Communication, Communication Process, Types of Communication
Lecture, Sampling, Discussion
2. Week
Marketing Communication Concept and Elements
Lecture, Sampling, Discussion
3. Week
Promotion Mix
Lecture, Sampling, Discussion
4. Week
Advertising as a mean of Marketing Communication
Lecture, Sampling, Discussion
5. Week
Marketing Communication and Public Relations
Lecture, Sampling, Discussion
6. Week
Marketing Communication and Personal Sales
Lecture, Sampling, Discussion
7. Week
Sales Promotion
Lecture, Sampling, Discussion
8. Week
Midterm Exam
Midterm Exam
9. Week
Integrated Marketing Communication
Lecture, Sampling, Discussion
10. Week
Marketing Mix Elements and Marketing Communication
Lecture, Sampling, Discussion
11. Week
Other Marketing Communication Elements
Lecture, Sampling, Discussion
12. Week
Marketing Communication Planning Process I
Lecture, Sampling, Discussion
13. Week
Marketing Communication Planning Process II
Lecture, Sampling, Discussion
14. Week
Marketing Communication and Ethics
Lecture, Sampling, Discussion
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Homework / Term Projects / Presentations
1
10
Final Exam
1
50
Program Outcomes
PO-1
To have theoretical and practical knowledge about Digital Media and Marketing
PO-2
To be able to think critically, free, original and creative, to be able to produce
PO-3
To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4
To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5
To have knowledge and application of data literacy and data management
PO-6
To be able to master changing communication strategies and technologies and manage processes
PO-7
To be able to produce content, present and manage skills within the scope of communication studies
PO-8
To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9
In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10
To be able to follow the speed of the digital age and keep the information about the field constantly updated
Learning Outcomes
LO-1
To have knowledge about communication practices
LO-2
To have theoretical and practical knowledge about marketing
LO-3
Mastering the details of the promotion mix
LO-4
To comprehend marketing communication planning process
