Developing creative thinking and developing design skills with plenty of practical examples through design programs so that students can create projects that make a difference under today's message bombardment.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer İrem Oran
Course Assistant(s)
Schedule
Monday, 13:00-15:45, İncirli Campus, 2B07, 5B04
Office Hour(s)
Monday, 11:00-12:45, İncirli Campus, 2A03
Teaching Methods and Techniques
- Lecture, Sampling, Discussion
Principle Sources
- Lecture Notes
Other Sources
- Yaratıcı Düşünme, David Cox, Nobel Akademik Yayıncılık
- Yaratıcı Düşünce, Michael Michalko, Koridor Yayıncılık
- Tasarım Yönetimi, Brigitte Borja De Mozota, MediaCat
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction Course; Understanding Creativity
Lecture, Sampling, Discussion
2. Week
Exploring Creative Mindset
Lecture, Sampling, Discussion
3. Week
Opening Our Mind with Creative Thinking Techniques
Lecture, Sampling, Discussion
4. Week
Working Creative
Lecture, Sampling, Discussion
5. Week
Realized Good Ideas
Lecture, Sampling, Discussion
6. Week
Inspirational / Creative Businesses / Examples
Lecture, Sampling, Discussion
7. Week
Inspirational / Creative Individuals
Lecture, Sampling, Discussion
8. Week
Midterm Exam
Midterm Exam
9. Week
Gestalt Principles
Lecture, Sampling, Discussion
10. Week
Photoshop LAB Tutorial
Practice
11. Week
Photoshop LAB Tutorial
Practice
12. Week
Photoshop LAB Tutorial
Practice
13. Week
Photoshop LAB Tutorial
Practice
14. Week
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Quizzes
1
30
Final Exam
1
40
Program Outcomes
PO-1
To have theoretical and practical knowledge about Digital Media and Marketing
PO-2
To be able to think critically, free, original and creative, to be able to produce
PO-3
To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4
To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5
To have knowledge and application of data literacy and data management
PO-6
To be able to master changing communication strategies and technologies and manage processes
PO-7
To be able to produce content, present and manage skills within the scope of communication studies
PO-8
To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9
In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10
To be able to follow the speed of the digital age and keep the information about the field constantly updated
