In addition to providing basic mobile marketing information, the point where marketing has reached today with the effect of digitalization and developments in communication technologies, how mobile marketing emerged, the consumer in mobile marketing, mobile marketing strategies, mobile marketing mix, mobile ads, mobile marketing tools and applications are to raise awareness.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Lecturer Emine Anık
Course Assistant(s)
Schedule
Monday, 15:00-17:45, Cats Meetings
Office Hour(s)
Monday, 15:00-17:45, Cats Meetings
Teaching Methods and Techniques
This course has been planned within the scope of Digital Distance Education up to 40% and will be supported by sectoral E-Webinars that will be given with the CATs V3.0 interface with a digital method enriched as 100% Asynchronous and Synchronous in the Fall Semester.
Principle Sources
A'dan Z'ye Mobil Pazarlama, Prof Dr. Ruziye Cop, Dr. Öğr. Üy. Oya Eru, Beta yayınları,İstanbul, 2019
A'dan Z'ye Pazarlama, P. Kotler, Medicat, İstanbul, 2019
Other Sources
Pazarlama 4.0, P. Kotler, 2018
Academic & sectoral publıcations
Course Schedules
Week
Contents
Learning Methods
1. Week
The Evolution of Internet Trends, Marketing &
New Consumer
Digital education
2. Week
Mobile Marketing
Digital education
3. Week
Consumer &Crm in Mobile Marketing
Digital education
4. Week
Mobile Marketing Strategies
Digital education
5. Week
Mobil Marketing mix
Digital education
6. Week
General Review
Digital education
7. Week
Midterm Exam
Exam
8. Week
Mobile Marketing Tools
Digital education
9. Week
Mobil Ads
Digital education
10. Week
Mobile Marketing Tools
Digital education
11. Week
Ethics in Mobile Marketing
Digital education
12. Week
Neuromarketing in Mobile Marketing
Digital education
13. Week
Mobil Marketing Apps in Turkey &World
Digital education
14. Week
General Review
Digital education
15. Week
Final
Exam
16. Week
Final
Exam
17. Week
Final
Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Program Outcomes
PO-1
To have theoretical and practical knowledge about Digital Media and Marketing
PO-2
To be able to think critically, free, original and creative, to be able to produce
PO-3
To be able to relate different areas of communication with each other, develop strategies, create interaction
PO-4
To have detailed knowledge about internet sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement and to have professional application skills
PO-5
To have knowledge and application of data literacy and data management
PO-6
To be able to master changing communication strategies and technologies and manage processes
PO-7
To be able to produce content, present and manage skills within the scope of communication studies
PO-8
To be aware of the responsibilities and ethical obligations required by the profession and to act within the rules
PO-9
In working life; to be an efficient, productive and responsible individual in team work, to gain practical problem solving skills in business life problems
PO-10
To be able to follow the speed of the digital age and keep the information about the field constantly updated
Learning Outcomes
LO-1
Describes the point where marketing has reached today with the effect of the developments in communication technologies and digitalization, the evolution of internet trends, the new consumer, the emergence of mobile marketing and provides basic mobile marketing information.
LO-2
Describes the consumer, CRM, strategic planning process and applied strategies in mobile marketing, and explains how to produce, present and manage mobile content.
LO-3
Describes mobile marketing mix, mobile marketing tools and mobile advertising applications in a way that supports developing strategies and creating interaction by associating them with each other.
LO-4
Describes permission and ethics in mobile marketing based on the responsibilities of digital marketing.
LO-5
Mobile marketing in current applications like neuromarketing, tell the world and different mobile marketing applications in Turkey.
