The aims of the course are transferring the basic theoretical knowledge and concepts to students, introducing the functions, types and aims of advertising and determining the position of advertising in individuals’ lives by analyzing current applicaiton samples.
In accordance with the basic concepts and principles of communication the subjects such as ; how and with which items the communication process occurs ;which factors should be considered and from which factors should be avoided in order to set up a communication that targets to reach the aim, are discussed with practices and examples.
Principle Sources
- Elden, Müge. Reklam ve Reklamcılık, İstanbul: Say Yayıncılık, 2009.
- Babacan, Muazzez. Reklamcılık Temel Kavramlar, İstanbul: Detay Yayıncılık, 2005.
- Peltekoğlu, Filiz Balta. Kavram ve Kuramlarıyla Reklam, İstanbul: Beta Yayınları, 2010.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the course.
Verbal Lecture
2. Week
Various definitions of advertising concept.
Verbal Lecture
3. Week
Discussing advertising concept according to different point of views within the framework of tehchnological facilities and social conditions.
Verbal Lecture
4. Week
Discussing the advertising concept in historical process in the world and in Turkey.
Verbal Lecture
5. Week
Examining the aims and functions of advertising.
Verbal Lecture
6. Week
Discussing the position of advertising in marketing communication.
Verbal Lecture
7. Week
Midterm Exam .
Midterm Exam .
8. Week
Introducing the basic advertising types.
Verbal Lecture
9. Week
Discussing various advertising types by analyzing application examples.
Verbal Lecture
10. Week
Examining different advertising mediums and giving various examples related to these.
Verbal Lecture
11. Week
Discussions about various models that explain advertising process.
Verbal Lecture
12. Week
Examining advertising campaign planning process.
Verbal Lecture
13. Week
Examining today’s popular concepts such as guerilla marketing, entertainment marketing.
Verbal Lecture
14. Week
The historical development and operations of advertsing agencies.
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Final Exam
1
70
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to define advertising models.
LO-2
Will bw able to use advertising models by adapting them to real life.
LO-3
Will be able to prepare a basic advertising outline by developing his/her ağabeylities related to advertising.
LO-4
Will be able to relate advertising to the other elements of advertising and marketing communication.
LO-5
Will be able to relate the theoretical knowledge to the current advertising examples.
LO-6
Will be able to explain the general concepts related to advertising.
