Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
ISN4103	4	Seminar II	2/0/0	CC	Turkish	4

Course Goals	It is aimed to convey some theoretical knowledge and concepts in different disciplines, which can be associated with different areas of expertise in the field of communication in general, and in this framework, to provide students with a critical perspective on these concepts.
Prerequisite(s)	None
Corequisite(s)	None
Special Requisite(s)	None
Instructor(s)	ProfessorÖykü Ezgi Yıldız Balaban
Course Assistant(s)
Schedule	Monday, 13:00-14:45, Ataköy Campus, 3B-11-13-15
Office Hour(s)	Monday, 13:00-14:45, Ataköy Campus, 3B-11-13-15
Teaching Methods and Techniques	Verbal presentation, PPT Presentation, case studies, classroom discussion, evaluation and application
Principle Sources	Cengiz Yanıklar-Tüketim Sosyolojisi George Ritzer-Toplumun McDonaldlaştırılması John Fiske -Popüler Kültürü Anlamak Neil Postman-Televizyon Öldüren Eğlence Zygmunt Bauman- Küreselleşme John Berger-Görme Biçimleri
Other Sources	Internet and news sources and academic articles.

Course Schedules
Week	Contents	Learning Methods
1. Week	Discussion of the effects of popular culture on fashion	Verbal Lecture
2. Week	Discussing the place of sports fields in the consumption culture	Verbal Lecture
3. Week	Discussing the concepts of technology and surveillance society	Verbal Lecture
4. Week	Discussion of popular culture and youth concepts	Verbal Lecture
5. Week	Discussing the concepts of popular culture and cinema	Verbal Lecture
6. Week	Discussing the relationship between television series and popular culture	Verbal Lecture
7. Week	Midterm Exam.	Midterm Exam.
8. Week	Discussion of consumption culture and changing body perception	Verbal Lecture
9. Week	Discussion of popular culture and music concepts	Verbal Lecture
10. Week	Midterm exam	Verbal Lecture
11. Week	Discussion of consumption culture and museum concepts	Verbal Lecture
12. Week	Discussing the relationship between the concepts of consumption culture/popular culture and advertising	Verbal Lecture
13. Week	Discussing the effects of shopping centers on consumption culture	Verbal Lecture
14. Week	Discussing changing eating habits and its relationship with consumption culture	Verbal Lecture
15. Week	Discussing the effects of social media on consumption culture	Assesment
16. Week	Discussing the concepts of globalization and migration	Assesment
17. Week	Evaluation	Assesment

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector. PO-2 To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field. PO-3 By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements. PO-4 They will observe the technological, cultural and social improvements and will be able to practice these changes in the field. PO-5 They will be able to analysis the subjects they read, perceived and understand. PO-6 Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works. PO-7 By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies. PO-8 By improving their skills on management and leadership they will be able organize their time and sources effectively. PO-9 They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy. PO-10 Students will generate communication strategy in certain subjects and realize every related works. PO-11 They will work creatively, freely and flexibly in their personal lines. PO-12 Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways. PO-13 During a relation with target group in a work they will be promoters who are encouraging the team work. PO-14 Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time. PO-15 They will improve solutions to problems in the communication process and able to use their initiatives.

Learning Outcomes LO-1 Will be able to define the concepts that are presented in principle sources. LO-2 Will be able to make relations between the basic concepts that are presented in principle sources. LO-3 Will be able to underline the importance of the concepts that are presented in principle sources. LO-4 Will be able to relate the theoritical information obtained from the sources to practical practices. LO-5 Will be able to reach and use the sources related to the occupational areas.

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

PO 13

PO 14

PO 15

LO 1

LO 2

LO 3

LO 4

LO 5