Students who are taking this course will study; corporate strategy, corporate culture, corporate personality, corporate identity concepts and will be able to practice them in the sector.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Lecturer Dr. Rezal Koç
Course Assistant(s)
Schedule
Monday,11:00-12:45, Ataköy Campus, B1-8
Office Hour(s)
Monday,11:00-12:45, Ataköy Campus, B1-8
Teaching Methods and Techniques
Theoretical discussion
Principle Sources
-
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
An overview to the concept of corporate identity.
Verbal Lecture
2. Week
The concept of corporate identity and corporate image.
Verbal Lecture
3. Week
The concept of corporate identity and the concept of corporate image.
Verbal Lecture
4. Week
The concept of corporate strategy, corporate culture and relationships between them.
Verbal Lecture
5. Week
The concept of corporate strategy, corporate culture and relationships between them.
Verbal Lecture
6. Week
General review.
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
The concept of corporate personality, corporate identity and relationships between them
Verbal Lecture
9. Week
The concept of corporate personality, corporate identity and relationships between them
Verbal Lecture
10. Week
Corporate identity types and historical development of corporate identity.
Verbal Lecture
11. Week
Components of an organization's visual identity (Organization's name, logo and symbols, color, corporate slogans and font).
Verbal Lecture
12. Week
Components of an organization's visual identity (Organization's name, logo, symbols, color, corporate slogans and font).
Verbal Lecture
13. Week
The process of creating and increasing importance of corporate identity.
Verbal Lecture
14. Week
General review.
Verbal Lecture
15. Week
Assessment
Assessment
16. Week
Assessment
Assessment
17. Week
Assessment
Assessment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Final Exam
1
70
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to recognize theoretically the concepts of corporate identity, corporate image, corporate strategy and corporate culture.
LO-2
Will be able to explain and analyze the relationship between the concepts of corporate strategy, corporate culture, corporate personality and corporate identity.
LO-3
Will be able to express and to identify the elements of an organization’s corporate culture and corporate personality.
LO-4
Will be able to design an organization’s corporate identity and corporate communications plans.
LO-5
Will be able to design an organization’s corporate identity and corporate communication plans
