It is to make the students use as a whole, the education which they had acquired during four years, and to present an original work by converting the technical and conceptual information, which they had learned, into application.
Prerequisite(s)
Successful in Graduation Project I.
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
ProfessorÖykü Ezgi Yıldız Balaban, Professor Işıl Zeybek, Assist. Prof. Dr. Gülnur Işıklar, Lecturer Yakup Pera Sağıroğlu
The course will be processed as 100% Synchronous in virtual classrooms opened in Istanbul Kültür University Cats System.
Discussion and synthesis.
Principle Sources
- Gülbuğ Erol, Reklam ve Medya Planlaması, İstanbul:Beta Basım Yayım, 2006.
- Lürzer's Archive 2009 ve 2010 aylık dergiler.
- Novum, 2009, 2010 dergileri.
- Paksoy, Arzu Çekirge. Türkiye’deki Halkla İlişkiler Uygulamaları, İstanbul:Rota Yayınları, 1999.
- Korkmaz, Sezer., Eser, Zeliha., Öztürk, Sevgi Ayşe., Işın, F. Bahar. Pazarlama- Kavramlar-İlkeler- Kararlar. Siyasal Basımevi, 2009.
- Kotler, Philip. Pazarlama Yönetimi. İstanbul: Beta Yayınevi, 2000.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Name searches and determination of the competitor products in the market.
Verbal lecture, practice
2. Week
Scanning the advertisements of the competitor products. Learning their slogans and manner of discourse.
Verbal lecture, practice
3. Week
Preparation of media strategy.
Verbal lecture, practice
4. Week
Preparation of media program.
Verbal lecture, practice
5. Week
Preparation of media program.
Verbal lecture, practice
6. Week
Finding new channels.
Verbal lecture, practice
7. Week
Midterm Exam
Midterm Exam
8. Week
Initiation of the creative works. Logo and emblem design.
Verbal lecture, practice
9. Week
Writing the slogans, titles and texts as based on the channels.
Verbal lecture, practice
10. Week
Writing the texts for the printed materials.
Verbal lecture, practice
11. Week
The creative work for the announcements to be published in the channels.
Verbal lecture, practice
12. Week
Realization of the photograph shootings.
Verbal lecture, practice
13. Week
Writing TV scenarios and radio advertising spots.
Verbal lecture, practice
14. Week
Preparation of the campaign budget.
Verbal lecture, practice
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Final Exam
1
100
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to question which method and tools to use in order to provide a successful campaign.
LO-2
Will be able to appraise the methods applied in order to provide a successful campaign.
LO-3
Will be able to form and apply the type of the campaign by finding the idea in the creative works.
LO-4
Will be able to apply copywriting for all types of channels relevant to the campaign.
LO-5
Will be able to prepare media program and budget.
LO-6
Will be able to plan group work with different creative people for all the motion/still visuals of the campaign.
LO-7
Will be able to define the communication problem.
LO-8
Will be able to solve the communication problem with creative ideas.
LO-9
Will be able to design a campaign within the frame of the communication problem.
