Show the students theory of commercıal. espceialy move them the movıes set.
Principle Sources
- Sequela, Jacques. Eğlenceli Şeydir Şu Reklamcılık, İstanbull:Milliyet Yayınları, 1997.
-Brown, Blain. Sinematografi Kuram ve Uygulama, İstanbul:Hil Yayınları, 2008.
- Millerson, Gerald. Sinema ve Televizyon için Aydınlatma Tekniği,İstanbul: Es Yayınları, 2007.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Students will be prepare calender of the TV commercial productions elemantry.
Verbal Lecture
2. Week
How is important the team work?
Verbal Lecture
3. Week
To associate TV Commercial and branding.
Verbal Lecture
4. Week
To choosing on the broadcast period for the TV commercial
Verbal Lecture
5. Week
The Media Planing
Verbal Lecture
6. Week
Colors and TV commercial
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
The Audio and TV commercial
Verbal Lecture
9. Week
The continiuty and TV Comercial
Verbal Lecture
10. Week
How is important the creative music of TV Commercial.
Verbal Lecture
11. Week
Pictures and words… Whic one is impressive while to making TV commercial movie?
Verbal Lecture
12. Week
Significance of the picture
Verbal Lecture
13. Week
Conversations about preliminary studies.
Verbal Lecture
14. Week
Conversations about preliminary studies.
Verbal Lecture
15. Week
Assessment
Assessment
16. Week
Assessment
Assessment
17. Week
Assessment
Assessment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
20
Homework / Term Projects / Presentations
2
10
Attendance
14
40
Final Exam
1
30
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Students will be making preliminary study for TV Commercial film.
LO-2
What a tecnıcal equıpment do you need? If you try to make a commercıal movıe.
LO-3
Learn how to use that tecnıcal equpment.
LO-4
After that make a commercıal movıe.
LO-5
Start to fınısh make calendar of commercıal movıe.Ready to everythınhg.
