The objective of this course on base of mythology and cultural axis is to provide the individuals with the conceptual view in connection with the mythology as a discipline; to give information about the birth of mythology, meaning and the relevant effects on the civilization history; and review the reflections of mythology on he art and advertisement considering the interaction between the mythology and culture.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Assist. Prof. Dr. Gülnur Işıklar
Course Assistant(s)
Schedule
Monday, 15:00-16:45, Ataköy Campus, 1D-04-06
Office Hour(s)
Monday, 15:00-16:45, Ataköy Campus, 1D-04-06
Teaching Methods and Techniques
Lecture, discussion, demonstration
Principle Sources
- Çığ, Muazzez İlmiye. Gilgamış, İstanbul: Kaynak Yayınları, 2000.
Yunan ve Roma Mitolojisi. Çeviren: Musa Eran. Ankara: Tübitak Popüler Bilim Kitapları.
Other Sources
- Mumya, Truva, Tanrıların Savaşı, İlahların Aşkı, Thor, Herkül vb. movies
Course Schedules
Week
Contents
Learning Methods
1. Week
What is Mythology? Birth of Mythology, Its Meaning and Effects The concept of mythology: Mythos, Logos and Ethos; Functions of mythology, effects of mythology on the history of civilization. Verbal lecture
Verbal lecture
2. Week
What is Myth? Types of Myth, Myth, Ritual, Legend, Epic, Folk Tale, Fairy Tale, Fable; Introduction of Creation Myths, transmission of Pelags-Orphic Creation Myths
Verbal lecture
3. Week
Introduction to Classical Mythology. Antiquity, Hellenism, Greek civilization and culture, Roman civilization and culture, Greek and Roman mythologies, Artemis and related myths, Apollo and related myths.
Verbal lecture
4. Week
Differences between Fairy Tales and Myths, similarities, explanations with comparisons. Zeus and the love of Zeus, Hera and related myths, Athena and related myths.
Verbal lecture
5. Week
Hera and related myths, Athena and related myths. Artemis and related myths, Apollo and related myths.
Oral Expression – Movie
6. Week
Introduction of Hermes and Hermeticism.
Verbal Expression – Visual analysis
7. Week
Mid-Term Exam
Mid-Term Exam
8. Week
Anatolian mythology, Anatolian civilization and culture; Hittite civilization, culture and mythology; Mother goddess cult; Anatolian legends.
Oral Expression – Visuals
9. Week
Mesopotamian and Egyptian Mythologies, Mesopotamian civilizations and culture; Sumerian civilization, culture and mythology; Babylonian civilization, culture and mythology; Epic of Gilgamesh; Egyptian civilization, culture and mythology
Oral Expression – Movie
10. Week
East Asian and Turkish mythologies, Dede Korkut Stories. East Asian civilization and culture: Chinese civilization, culture and mythology; Japanese civilization, culture and mythology;
Verbal lecture
11. Week
Symbolism, Modern Myths Mythology and Its Reflections on the Modern World. Moles and the concept of 'Dynamic myth', Jung and the concept of 'Archetype'. Mythology and Art; Art, Icon, Iconography, the effects of Mythology on Western art and analyzes on works of art
Verbal Expression – Visuals – Visual Analysis
12. Week
Advertising, Mythology and Culture Advertising concept, Advertising as a cultural indicator, Relationship between advertising and mythology
Verbal Expression – Visual analysis
13. Week
: Analyzes on the Use of Mythology in Advertisements. References to mythological heroes, mythological plots, and mythological symbols in advertisements.
Verbal Expression – Visual Analysis
14. Week
examin
evaluation
15. Week
evaluation
evaluation
16. Week
evaluation
evaluation
17. Week
evaluation
evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Final Exam
1
70
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Being aware of the effects of the development of mythology on life practices and daily life.
LO-2
Learning about legend - myth types, world mythologies
LO-3
The concept of relationship and interaction between mythology and culture
LO-4
To have knowledge about the relationship between mythology, art and advertising and to gain analysis skills regarding mythological references in advertisements.
LO-5
To develop the concept of inspiration. To relate with more equipment while analyzing chronological event by considering that mythology is the story of the human in real.
LO-6
To retrace and interpret all practices, rituals and beliefs implemented and different behavior patterns that are rooted in his or life and embedded in traditions and customs.
