The aim of this course is to equip students with the knowledge of designing appropriate visual messages specifically on foreign brands for the target audience and purpose of advertisement through case analysis, communication problems and creative studies; and creating presentational campaigns.
Marketing , Competitor, SWOT and Target Audience Analyses
Oral Presentation
6. Week
Positioning Strategies and Media Studies
Oral Presentation
7. Week
Application Examples in Advertising Campaigns
Oral Presentation
8. Week
Identification of Communication Problem or Problems
Oral Presentation
9. Week
Concept of Creative Process and Strategy in Advertising
Oral Presentation
10. Week
Message Strategy
Oral Presentation
11. Week
Promissory,Appeal, Production Techniques, Shot Formats and Phrases in Advertising
Oral Presentation
12. Week
Creative process
Oral Presentation
13. Week
Creative process
Oral Presentation
14. Week
Presentation Techniques and Reporting in Creative Process
Oral Presentation
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
1
50
Final Exam
1
50
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Ability to define advertising campaign and contents
LO-2
Ability to define case analysis
LO-3
Ability to express creative process and its features
