Providing the student with basic information and skills which can help him effectuate the institutional, technical, financial, occupational concepts, principles, processes and methods necessary for designing and producing Commercial Film Production and Direction Projects, in a contemporary essence and form.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Course Assistant(s)
Schedule
The course is not offered this semester.
Office Hour(s)
The course is not offered this semester.
Teaching Methods and Techniques
Each subject is examined under specific main titles by using visual and written presentation facilities.
1-Explaining the subject title and content in a detailed way.
2. Explaining concepts, terms and special phrases related to the subject
3- Explaining the methods, behaviors and styles about the subject
4- Explaining the examples related to the subject, providing new sample survey information
5- Explaining the design and creative idea associations related to the subject.
6- Explaining the organizational and managerial information related to the subject.
7- Explaining the management and direction information related to the subject.
8- Explaining the main information sources and information technology related to the subject.
9- Explaining the alternative thinking and creation information related to the subject.
10- Providing information about the risk and transfiguration or negativity solution related to the subject.
Principle Sources
- Özgür, Aydın Ziya. Televizyon Reklamcılığı,Kavramlar-Süreçler, Der Yayınları, 2006.
- Tayfur, Gıyasettin. Reklamcılık, Ankara:Nobel Yayıncılık. 2006.
- Tan, Nesrin ve Balkaş, Eda .Adım adım reklam üretimi ve reklam filmi prodüksiyonu, İstanbul: Beta Yayınevi, 2006.
- Yanık. Onur.Yaratıcılık. İstanbul: RYD Yayınları, 2008. - Brigitte Mozato. Tasarım Yönetimi, İstanbul: MediaCat Yayınları, 2007.
- Adair, John. Etkili İletişim, BKY kitapevi, 2006.
- Newton, Richard. Bütçe Hazırlamak, İstanbul: Optimist Yayınları, 2009.
-Etkili Sunum/Richard Newton, İstanbul: Optimist Yayınları,2009.
-Yetişken, Hülya. Estetiğin ABC’si, İstanbul: Say yayın, 2008.
-Arnheim, Rudolf. Görsel Düşünme, İstanbul: Metis Yayıncılık, 2008.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Definition and target of advertisement, concepts and definitions of the field related to commercial film production and direction, introduction of the course and subject titles and beginning the lesson
Verbal Lecture
2. Week
Advertisement from the perspectives of the producer and the consumer and points of view about the advertisement
Verbal Lecture
3. Week
The goals of advertisement and producing commercial films
Verbal Lecture
4. Week
Features, functions, benefits of advertisement and the place of commercial films in the general advertisement attitude.
Verbal Lecture
5. Week
Advertisement (producer advertisement- mediator advertisement- service advertisement) in views of the advertisers and sample commercial films.
Verbal Lecture
6. Week
Advertisement from the aspect of target market (consumer advertisements/ commercial advertisements/ Industrial Advertisements and sample commercial films)
Verbal Lecture
7. Week
Mid-Term Exam
Mid-Term Exam
8. Week
Demand-based advertisement (primary demand advertisement and selective demand advertisement and sample commercial films), subject-based advertisement (direct and indirect advertisement) and sample commercial films. Message-based advertisement (institutional advertisement- product advertisement) and sample commercial films.
Verbal Lecture
9. Week
Geographical advertisement (national advertisement, regional advertisement, local advertisement, international advertisement) and sample commercial films.
Verbal Lecture
10. Week
Public targeted advertisement and sample commercial films.
Verbal Lecture
11. Week
Writing scripts for commercial films. How to find an idea for commercial films? Visualizing the concept and the message, sample commercial film scripts.
Verbal Lecture, Practice
12. Week
Watching and interpreting a commercial film (international examples)
Verbal Lecture, Practice
13. Week
Watching and interpreting a commercial film (international examples)
Verbal Lecture, Practice
14. Week
Revision of the subjects upon request, questions-answers, interpretations and impressions.
Verbal Lecture, Practice
15. Week
Assessment
Assessment
16. Week
Assessment
Assessment
17. Week
Assessment
Assessment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
20
Homework / Term Projects / Presentations
1
10
Attendance / Participation
14
10
1
10
Final Exam
1
50
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
The student will be able to record, recall, name and define the related concepts, processes and methods in order to design and realize Commercial Film Production and Direction projects.
LO-2
The student will be able to determine and express the solution by distinguishing the occupational information and practice methods acquired through Commercial Film Production and Direction education.
LO-3
The student will be able to interpret the information acquired through Commercial Film Production and Direction course and use it in new situations.
LO-4
While encountering with Commercial Film Production and Direction Projects, the student will be able to compare, distinguish, associate, question, revise, discuss and analyze by measuring the situation with lecture methods.
LO-5
In order to plan and produce original production projects for commercial films, the student will recall the process of production lecture; designing projects by association, establishing it through configuration and prepare by organizing; produce by organized directing and will come up with original products.
LO-6
The student will make critical judgments by measuring the Commercial Film projects which are designed, configured, created, produced, realized and finalized in Commercial Film Production, Direction and assessment course and comparing them with other projects.
