Today sports has become an important industry. Sports , besides its visual value , is now a commodity and this not only affects sports organizations but also firms out of sports industry. In this context, the aim of this course is to evaluate the implementation studies of sports marketing.
Prerequisite(s)
None.
Corequisite(s)
None.
Special Requisite(s)
None.
Instructor(s)
Course Assistant(s)
Schedule
The course is not offered this semester.
Office Hour(s)
The course is not offered this semester.
Teaching Methods and Techniques
Model , Synthesis, Discussion
Principle Sources
- Katırcı, Hakan. Metin Argan, Spor Pazarlaması, Ankara:Nobel Yayın Dağıtım, 2008.
- Kuper, Simon. Futbol Asla Sadece Futbol Değildir ,İthaki Yayınları, 2003.
- Boniface, Pascal. Futbol ve Küreselleşme, İstanbul:NTV Yayınları,2008.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
What is Sport ?
Oral Presentation
2. Week
What is Sports Industry ?
Oral Presentation
3. Week
What is Marketing ?
Oral Presentation
4. Week
What is Sports Marketing?
Oral Presentation
5. Week
What is the Coverage Map of Sports Marketing?
Oral Presentation
6. Week
What is the need for Sports Marketing?
Oral Presentation
7. Week
Mid-term Exam
Mid-term Exam
8. Week
What is Sports Consumption?
Oral Presentation
9. Week
Sports Products
Oral Presentation
10. Week
Sports Marketing Process
Oral Presentation
11. Week
Global Sports Marketing Implementations
Oral Presentation
12. Week
Sports Marketing in Turkey and Model Implementations
Oral Presentation
13. Week
Sponsorship and its relationship with Sports Marketing
Oral Presentation
14. Week
Sports Sponsorship
Oral Presentation
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
5
Attendance / Participation
14
5
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Ability to indicate the importance of Sports Marketing
LO-2
Ability to define the environmental conditions of Sports Marketing
LO-3
Ability to explain Sports Marketing
LO-4
Ability to interpret Sports Marketing implementations
LO-5
Ability to practice Sports Marketing related projects
