The aims of the course are transferring basic theoretical knowledge, concepts and examples related to political advertising ; showing the similarities, differences and interaction between political advertising and propaganda; determining the mediums of political advertising and focusing on the position that the political advertising reaches as a result of communication technologies.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
ProfessorÖykü Ezgi Yıldız Balaban
Course Assistant(s)
Schedule
Thursday, 13:00 - 14:45, Ataköy Campus, 4C-03-05
Office Hour(s)
Thursday, 13:00 - 14:45, Ataköy Campus, 4C-03-05
Teaching Methods and Techniques
In accordance with basic principles and concepts related to political advertising, such topics are discussed with practices and examples; how political communication process works, with which items this process occurs, which items should be considered by the political parties related to political advertising.
Principle Sources
- Aziz, Aysel. Siyasal İletişim, İstanbul:Nobel Yayıncılık, 2011.
- Çankaya,Erol. İktidar Bu Kapağın Altındadır, İstanbul:Boyut Yayınları, 2008.
- Özkan,Necati. Seçim Kazandıran Kampanyalar, İstanbul:MediaCat Kitapları, 2009.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the course.
Verbal Lecture
2. Week
Examining politics and poitical communication concepts.
Verbal Lecture
3. Week
Discussing various political communication types.
Verbal Lecture
4. Week
Various definitions of “propaganda” concept which is one of political communication types.
Verbal Lecture
5. Week
Discussing the different applications in historical process related to propaganda concept.
Verbal Lecture
6. Week
Analyzing the relationship between propaganda and political advertising.
Verbal Lecture
7. Week
Midterm Exam.
Midterm Exam.
8. Week
Introducing political advertising types.
Verbal Lecture
9. Week
Discussing political advertising types with the examples of Turkish political life.
Verbal Lecture
10. Week
Discussing the advantages and disadvantages of different advertising mediums used in political advertising.
Verbal Lecture
11. Week
Studying the evolution of political advertising by analyzing the examples related to America’s political campaigns performed in different periods.
Verbal Lecture
12. Week
Studying the evolution of political advertising by analyzing the examples related to America’s political campaigns performed in different periods.
Verbal Lecture
13. Week
Studying the evolution of political advertising by analyzing the examples related to America’s political campaigns performed in different periods.
Verbal Lecture
14. Week
Studying the evolution of political advertising by analyzing the examples related to America’s political campaigns performed in different periods.
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Final Exam
1
70
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to define “Propaganda” concept.
LO-2
Will be able to relate propaganda to political advertising.
LO-3
Siyasal reklamcılık alanına ilişkin genel kavramları açıklayabilecek.
LO-4
Will be able to identify advertising examples with different contents related to political advertising.
LO-5
Will be able to relate the theoretical knowledge about political advertising to current advertising examples.
LO-6
Will be able to classify political advertising examples.
