Students to ensure that ads have the ability to examine from different perspective. Ad banners of light, color, angle,scale and also in term technical features such as the level of language,wording, slogans, shoutingas the format is to examine in terms of linguistic features.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Assoc. Prof.Öykü Ezgi Yıldız
Course Assistant(s)
Schedule
Tuesday, 10.00:12.45, IKU Cats Virtual Classroom
Office Hour(s)
Assoc. Prof.Öykü Ezgi Yıldız, Tuesday, 14.00-15.00, IKU Cats
Teaching Methods and Techniques
Theoritical discussion and practices.
Principle Sources
- Williamson, Judith. Reklamların Dili, İstanbul:Ütopya Yayınevi, 2000.
- Cappo,Joe. Reklamcılığın Geleceği, İstanbul:Mediacat, 2005.
- Küçükerdoğan, Rengin. Reklam Söylemi, İstanbul: Es Yayınları, 2005.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the course.
Verbal Lecture
2. Week
Introduction to advertising concept.
Verbal Lecture
3. Week
Examining the aims and functions of advertising.
Verbal Lecture
4. Week
Classification of advertising
Verbal Lecture
5. Week
Example analysis related to advertising classification.
Verbal Lecture
6. Week
Evaluation of static advertising messages in terms of signs, technical qualifications and Still advertising messages, indicators, evaluation of technical features and meaning in line with the topics.
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Various examples of display advertising messages and images by examining the analysis done in terms of different features.
Verbal Lecture
9. Week
Examples of communication, positioning, advertising strategies by taking over the disclosure of advertising
Verbal Lecture
10. Week
By taking the concept of persuasion, interpretation of the concept of advertising messages
Verbal Lecture
11. Week
Vital and social instincts be dealt with advertising messages that use forms
Verbal Lecture
12. Week
Linguistic and visual properties of samples of national and international advertising over the Evaluation of Examples.
Verbal Lecture
13. Week
Examples of advertisements on national and international field of linguistic and visual features ads within the framework of students' choice and to submit review.
Verbal Lecture
14. Week
General revision.
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
5
Attendance
14
5
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to describe the general concepts of advertising.
LO-2
To deal with the purposes and functions of the ads and evaluate the messages based on any change
LO-3
Advertising messages that allow you to link between the technical and linguistic elements
LO-4
Advertising messages, technically, in terms of linguistic and visual indicators that can resolve in different ways
LO-5
Advertising message strategies used in the positioning of ads in national and international examples that could.
LO-6
Linguistic and technical features of the old advertising messages and advertising messages that may compare the current advertising messages
