Undergraduate
Faculty of Arts and Design
Communication Arts
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Communication Science I

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ISN1105 1 Communication Science I 2/0/0 CC Turkish 3
Course Goals
The aims of the course are to provide students basic theoritical knowledge and basic concepts related to “communication” concept that is related to all disciplines and to discuss the causes and results of the communication with examples by considering the barriers, communication conflicts .
Prerequisite(s) None.
Corequisite(s) None.
Special Requisite(s) None.
Instructor(s) ProfessorÖykü Ezgi Yıldız Balaban
Course Assistant(s)
Schedule Wednesday, 09:00-10:45, Ataköy Campus Amphitheater ZD-3
Office Hour(s) Wednesday, 09:00-10:45, Ataköy Campus Amphitheater ZD-3
Teaching Methods and Techniques In accordance with the basic concepts and principles of communication the subjects such as ; how and with which items the communication process occurs ;which factors should be considered and from which factors should be avoided in order to set up a communication that targets to reach the aim, are discussed with practices and examples.  
Principle Sources - Oskay, Ünsal. İletişimin ABC’si, İstanbul: Der Yayınları, 2005.
- Gökçe, Orhan.İletişim Bilimine Giriş. Ankara: Turhan Yayınevi, 2002.   - Lazar, Judith. İletişim Bilimi, Ankara: Vadi Yayınları, 2001.   - Zıllıoğlu, Melih. İletişim Nedir? İstanbul: Cem Yayınları, 1993.
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Introduction to the course. Verbal Lecture
2. Week Defining the communication concept. Verbal Lecture
3. Week Examining how the communication fact evolved in social life. Verbal Lecture
4. Week Examining the effects of technological changes on communication fact. Verbal Lecture
5. Week Examining the varying structure of communication concept along with globalization. Verbal Lecture
6. Week Evaluating the purposes of the communication process in various contexts. Verbal Lecture
7. Week Midterm Exam Midterm Exam
8. Week Classifying the communication concept and introducing the differences and similarities of the comunication types . Verbal Lecture
9. Week Classifying the communication and giving various examples related to this classification. Verbal Lecture
10. Week Discussing the communication items. Verbal Lecture
11. Week Discussing the communication functions. Verbal Lecture
12. Week Determining the communicaton functions through the application sample. Verbal Lecture
13. Week Discussing the interpersonal communication through the concepts such as empathy- sympathy. Verbal Lecture
14. Week Discussing the basic principles in an effective communication process by emphasizing the communication barriers and types. Verbal Lecture
15. Week Assesment Assesment
16. Week Assesment Assesment
17. Week Assesment Assesment
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 30
Attendance 1 10
Final Exam 1 60


Program Outcomes
PO-1Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5They will be able to analysis the subjects they read, perceived and understand.
PO-6Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8 By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10Students will generate communication strategy in certain subjects and realize every related works.
PO-11They will work creatively, freely and flexibly in their personal lines.
PO-12Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1Will be able to define the communication theories and associate these theories with their area of specialization.
LO-2Will be able to apply communication theories in their area of specialization by considering the technological changes.
LO-3Will be able to bring proposal of solutions to the communication conflicts by developing their communication skills and will be able to use these skills in life and in their work areas.
LO-4Will be able to express themselves by increasing their ability of communication to higher level and will be able to use these abilites in their areas of specialization.
LO-5Will be able to make connections with current events by the acquired communication ability and interpret these events by observing the changes in communication area.
LO-6Will be able to prepare creative works intended to their area of specialization by associating the communication area with different areas of social sciences.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15
LO 1
LO 2
LO 3
LO 4
LO 5
LO 6