The aim of the course is to emphasize the importance of using communication theories in practice. It is also aimed to sample the developments in business life within framework of the communication theories and to make the students conscious about the communication theories and its application types.
Analyzing the real practice examples of crisis management.
Verbal Lecture
5. Week
Emphasizing the effectiveness and importance of theories in communication.
Verbal Lecture
6. Week
General review
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Emphasizing the importance of having the knowledge of communication theories in written communication.
Verbal Lecture
9. Week
Emphasizing the importance of having the knowledge of communication theories in visual communication.
Verbal Lecture
10. Week
Emphasizing the importance of having the knowledge of communication theories in verbal communication.
Verbal Lecture
11. Week
Making relationship between theory and practice in communication arts and corporation communication.
Verbal Lecture
12. Week
Emphasizing the importance of spokesman of the organization in terms of their position in practice.
Verbal Lecture
13. Week
The students’ samples in terms of communication practices.
Verbal Lecture
14. Week
General review
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
1
40
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to expess himself/herself by becoming conscious about communication theories and practices
LO-2
Will be able to interpret the concepts and cases with his/her own words by using practices.
LO-3
Will be able to identify the past and current communication theory practices.
LO-4
Will be able to identiy the similarities and differences by gaining knowledge about the issue that how the theories and practices in communication arts take place in visual and written press.
LO-5
Will be able to evaluate the the process of the practices from past to present.
