The concept of corporate culture, today private or public, all instutions regardless of the value had for example disclosure.
Prerequisite(s)
None.
Corequisite(s)
None.
Special Requisite(s)
None.
Instructor(s)
Course Assistant(s)
.
Schedule
The course is not offered this semester.
Office Hour(s)
The course is not offered this semester.
Teaching Methods and Techniques
Example, Analysis, Synthesis and Discussion
Principle Sources
- Atış, M. Yücel. İyi Yönetici Olmanın İpuçları, Jüpiter Eğitim Hiz. Dan. Yay. 2007.
- İlgüner, Muhterem. Türkiye’de Marka Yaratma ve Yaşatmanın Altın Kuralları, Destek Patent Yayyınları, 2005.
- Kadıbeşegil, Salim. İtibar Yönetimi, MediaCat Yay., 2006.
- Ohno, Taiichi. Toyota Ruhu, Çev. Canan Feyyat, Scala Yayıncılık, 3.Baskı, 2008.
- Saydam, Ali. Algılama Yönetimi,MediaCat Yay.,İstanbul, 2005.
- Tuna, Muharrem, A.Akbaş Tuna.Kurumsal Kimlik Yönetimi, Detay Yayıncılık, Ankara, 2007.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
What is the concept of corporate culture?
Verbal Lecture
2. Week
Structural characteristics of institutions
Verbal Lecture
3. Week
Characteristics of corporate culture
Verbal Lecture
4. Week
What are the dimensions of corporate culture?
Verbal Lecture
5. Week
What are the factors that affect the culture of the institution?
Verbal Lecture
6. Week
Vision, mission concepts and their importance
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Areas of corporate culture is reflected
Verbal Lecture
9. Week
Corporate culture is the creation of the HR and PR
Verbal Lecture
10. Week
Institution's history, corporate culture, the effects of internal and external customers with the technology
Verbal Lecture
11. Week
Institution's history, corporate culture, the effects of internal and external customers with the technology
Verbal Lecture
12. Week
Example of Toyota Company
Verbal Lecture
13. Week
Example of Koç and Sabancı Company
Verbal Lecture
14. Week
General evaluation and comparisons with the presentation
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
10
Attendance
14
10
Class Work
1
20
Final Exam
1
30
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
To define the concept of corporate culture.
LO-2
To transfer them to the features of corporate culture
LO-3
To express the dimensions of corporate culture.
LO-4
Important factor to explain the creation of corporate culture and its units.
LO-5
Identify practices that reflect the culture of the institution.
LO-6
Identify behaviors that will contribute to the corporate culture
