In this course it is aimed to discuss the meanings of various advertisement messages that is one of the important element of visiual culture in terms of designing concepts such as printing techniques, typography, colour etc.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Course Assistant(s)
Schedule
Friday, 13.00:14.45, Ataköy Campus, 1C-08/10
Office Hour(s)
Asst. Prof. Öykü Ezgi Yıldız, Thursday, 14.00-15.45, Ataköy Campus, 1D-14
Teaching Methods and Techniques
Theoritical discussion and practices.
Principle Sources
-Uçar, Tevfik Fikret. Görsel İletişim ve Grafik. İstanbul: İnkılap Kiatbevi, 2004.
- Becer, Emre. İletişim ve Grafik Tasarım, Ankara: Dost Kitabevi, 1997.
- Küçükerdoğan, Rengin. Reklam Nasıl Çözümlenir?, İstanbul: Beta Yayınları, 2009.
- Küçükerdoğan, Rengin. Reklam Söylemi, İstanbul: Es Yayınları, 2005.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the course.
Verbal Lecture
2. Week
Specifying the importance and position of advertising in visual culture which is dominant in our age.
Verbal Lecture
3. Week
Discussing the meanings of advertisement messages.
Verbal Lecture
4. Week
Analyzing various advertisements in terms of advertisement messages.
Verbal Lecture
5. Week
Analyzing the relationship between technological change, printing techniques and advertising sector.
Verbal Lecture
6. Week
Discussing the advertising messages that has a changing aim and function as a result of changing social conditions.
Verbal Lecture
7. Week
Midterm Exam.
Midterm Exam.
8. Week
Discussing the “Connotative Meaning” concept in accordance with Roland Barthes approaches.
Verbal Lecture
9. Week
Analayzing examples in order to find the linguistic and visual meanings
Verbal Lecture
10. Week
Analayzing examples in order to find the linguistic and visual meanings
Verbal Lecture
11. Week
Analyzing various examples in order to show how meanings leading behind the advertising messages occurs by the help of design elements.
Verbal Lecture
12. Week
Expressing the connotative meanings by analyzing the advertisements in terms of visual and linguistic ways.
Verbal Lecture
13. Week
Expressing the connotative meanings by analyzing the advertisements in terms of visual and linguistic ways.
Verbal Lecture
14. Week
General Overview.
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
5
Attendance
14
5
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to express various images used in advertisement messages.
LO-2
Will be able to translate the meanings of design elements used in advertisement messages.
LO-3
Will be able to illustrate the power of printing techniques and typography in advertising area.
LO-4
Will be able to analyze various advertisements by using design principles.
LO-5
Will be able to relate the basic principles of advertising and design to semiotics.
