The main purpose of this course is to show how the process from the first idea to its commercialization is handled within the framework of the basic methodology of entrepreneurship.Thanks to this methodology, it is planned to make it easier for students to realize their business ideas in real time and to get to know the entrepreneurship ecosystem in this direction. Besides evaluated within the scope of Turkey's private and examples of good practice across the world with a better understanding of this process and the revitalization of the course aims in mind.
Prerequisite(s)
None.
Corequisite(s)
None.
Special Requisite(s)
None.
Instructor(s)
LecturerDr. Barış Safran
Course Assistant(s)
Schedule
Tuesday, 09:00-10:45, Ataköy Campus 4B-08/10
Office Hour(s)
Tuesday,11:00-12:00, Ataköy Campus 4B-08/10
Teaching Methods and Techniques
Film, TED Talks, Visits, Interviews with Guests, Presentation, Lecture and Discussion
Principle Sources
Bruce R. Barringer & R. Duane Ireland, Entrepreneurship: Successfully Launching New Ventures, Global Edition (6th ed.) Pearson.
Other Sources
1. Eric Ries (2012). Lean New Venture: How do today's entrepreneurs create very successful businesses using continuous innovation? Özyeğin University publications.
2. Alexander Osterwalder and Yves Pigneur (2016). Business Model Generation: Optimist.
Lecture, presentation and in-class Scamper exercise Sunum, Anlatım ve Scamper sınıf içi Uygulama
4. Week
Building a new venture team: Team discovery and team formation activities
Lecture, presentation, discussion, Ted Talk
5. Week
Idea validation tool: Business Model Canvas
Lecture, presentation, discussion
6. Week
Business Model Canvas Designing practices
Lecture and discussion (in-class exercise)
7. Week
Lean Startup Methodology
Lecture, presentation, discussion and article reading
8. Week
Midterm Exam
EXAM
9. Week
Midterm Exam
EXAM
10. Week
Feasibility Analysis & Industry and Competitor Analysis
Lecture, presentation, discussion
11. Week
The Business Plan: What is it, why do entrepreneurs need to create such a plan and when should entrepreneurs use this tool?
Lecture, presentation, discussion
12. Week
Assessing a New Venture’s Financial Strength and Viability & Getting Financing and Funding
Lecture, presentation, discussion and guest speaker
13. Week
Entrepreneurship Ecosystem models and hot topics on entrepreneurship
Lecture, presentation, discussion and guest speaker
14. Week
Project presentations: Pitching
Presentation and discussion
15. Week
Final Exam
Assessment and evaluation
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Attendance
1
10
Final Exam
1
50
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
I. Have knowledge about the concepts and processes of entrepreneurship.
LO-2
II. Understand the importance of small and medium enterprises in economic life.
LO-3
III. Understand the importance and role of entrepreneurship in economic life.
LO-4
IV. Develop personal creativity and entrepreneurial skills.
LO-5
V. Gain various skills in the creation and evaluation of entrepreneurship opportunities.
LO-6
VI. Learn the basic steps to develop a business idea.
LO-7
VII. Learn how to turn a business idea into an enterprise.
LO-8
VIII. Create marketing and communication plans related to an enterprise process
LO-9
IX. Evaluate the new entrepreneurial opportunities of technological innovations together.
LO-10
X. Carry out these processes as a knowledge of the initiatives that can be developed in line with the new technologies.
