Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
MHT0003		Media Planning	2/0/0	DE		2

Course Goals	It is aimed to explain the concept of media planning by showing the basic information and methods necessary for the students to manage the promotion mix in the most accurate way and to use the media in the right combination on the target audience.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	-
Instructor(s)	Lecturer Merve Üstündağ Eralp, Lecturer Merve Üstündağ Eralp
Course Assistant(s)
Schedule	Thursday, 11:00-13:00 - 2A10
Office Hour(s)
Teaching Methods and Techniques	-
Principle Sources	-
Other Sources	-

Course Schedules
Week	Contents	Learning Methods
1. Week	General information about the aim and content of the course,	Oral Presentation,Sampling
2. Week	Introduction to media planning, basic marketing knowledge	Oral Presentation, Sampling
3. Week	Situation analysis, marketing objectives, marketing strategy	Oral Presentation, Sampling
4. Week	The role of the marketing mix in media planning	Oral Presentation, Sampling
5. Week	Goals of media planning	Oral Presentation, Sampling
6. Week	Features of media messages	Oral Presentation, Sampling
7. Week	Media planning and advertising relationship	Oral Presentation, Sampling
8. Week	Stages of media planning - Competitive Analysis-Target Audience Analysis	Oral Presentation, Sampling
9. Week	Mid-term Exam
10. Week	Stages of media planning: regionality of advertising, timing of advertising	Oral Presentation, Sampling
11. Week	Stages of media planning: length of advertising campaign, timing strategies	Oral Presentation, Sampling
12. Week	Stages of media planning: Media selection, features of media	Oral Presentation, Sampling
13. Week	Budgeting, plan evaluation, revision in media planning	Oral Presentation, Sampling
14. Week	Media planning examples	Oral Presentation, Sampling
15. Week	Final Exam	Oral Presentation, Sampling
16. Week		Oral Presentation, Sampling
17. Week		Oral Presentation, Sampling

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Project(s)	1	30
Final Exam	1	30

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 Being able to define the terms related to media planning and associate it with practice. LO-2 Being able to interpret the correct use of media according to their purpose and characteristics in media planning. LO-3 Being able to interpret corporate marketing situation analysis and develop appropriate strategies LO-4 Able to prepare media planning LO-5 Being able to make sense of budgeting strategies in media planning and develop a revision strategy.

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

LO 1

LO 2

LO 3

LO 4

LO 5